Sales and Marketing Manager

Secure IQ Services; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Secure IQ Services in Sydney is seeking a Sales and Marketing Manager to plan, direct and optimise sales and marketing activities. You will lead onshore and offshore teams, manage direct customers, and drive campaigns in collaboration with the marketing department.

The role focuses on aligning sales activities with operations, developing a strong brand, and delivering revenue growth through robust sales processes and training across channels.

Qualifications

• Leads sales strategies and targets across onshore and offshore teams.
• Directs the training and development of phone-based and in-person sales channels.
• Oversees marketing campaigns in collaboration with the marketing department.
• Manages a portfolio of direct customers and recruitment of sales personnel.

Responsibilities

• Directs development and implementation of sales strategies and targets to maximise performance and retention.
• Chairs weekly sales meetings to review performance and address obstacles.
• Monitors KPIs and takes corrective action as needed.
• Organises day-to-day sales activities including lead allocation and customer service standards.
• Directs marketing campaigns, reviews advertising material, and ensures brand consistency.
• Oversees lead generation activity and maintains a pipeline of new business.
• Maintains a personal portfolio of direct B2C clients and trains sales teams.
• Leads recruitment and provides coaching across onshore and offshore teams.
• Directs CRM system usage and collaborates with marketing on campaigns.

Skills

Sales strategy

Team performance

Marketing campaigns

Lead generation

CRM systems

Customer relationships

People management

Tools

CRM software

Marketing Automation

Job description

The Sales and Marketing Manager is responsible for planning, organising, directing, controlling and

coordinating the sales and marketing activities of the business. The role holds direct responsibility for

the performance of the sales team (onshore and offshore), the training and development of the phone-

based and in- person sales channels, the delivery of sales and marketing campaigns in conjunction with

the marketing department, management of a personal portfolio of direct customers, and the recruitment

and development of sales personnel. The position plays a central role in aligning sales activity with

day-to-day operations and in driving sustainable growth in customer acquisition and revenue.

Requirements

Sales Strategy, Targets and Team Performance

• Directs the development and implementation of sales strategies and sets sales targets to maximise the organisation's sales performance and customer retention.
• Chairs weekly sales meetings with onshore and offshore teams to review performance, set priorities and address obstacles to target achievement.
• Monitors, analyses and reports on Key Performance Indicators (KPIs) across the sales team, taking corrective action where performance falls short of targets.
• Organises and controls day-to-day sales activities, including lead allocation and customer service standards.

Marketing and Advertising

• Directs the development and implementation of marketing and advertising campaigns to promote the organisation's services to prospective customers.
• Reviews and approves advertising material prior to release, ensuring consistency with brand positioning and campaign objectives.
• Oversees lead generation activity, working with marketing channels to build and maintain a consistent pipeline of new business.

Position Description — Sales and Marketing Manager

• Contributes to strategies that build and reinforce brand image and brand loyalty in the marketplace.

Customer Relationships and Sales Channel Training

• Maintains a personal portfolio of direct B2C clients, including small rental fleet operators, managing the sales relationship from initial contact through to close.
• Trains and develops the phone-based sales team on sales technique, objection handling and product knowledge.
• Trains and develops the in-person/field sales team (flyer and door-to-door distribution) on approach, messaging and lead capture.
• Ensures a consistent standard of customer service is applied across all sales channels (phone, in- person and direct).

People Management and Recruitment

• Leads the recruitment and interview process for sales team hires, assessing candidates against role requirements.
• Provides ongoing coaching, feedback and performance management to onshore and offshore.
• Aligns the sales function with broader business operations through regular cross-functional meetings with operational leadership.

Systems and Reporting

• Directs the use of Customer Relationship Management (CRM) systems across the sales team, including providing feedback to improve process and reporting accuracy.
• Works closely with the marketing department on campaign planning, execution and review.
• Provides regular reporting on sales performance, campaign effectiveness and lead generation