Marketing Manager

Glory EV Group Pty Ltd; Melbourne; Presencial; AUD 90 000 - 120 000; Tempo integral

Resumo da oferta

Glory EV Group Pty Ltd in Melbourne is seeking a Marketing Manager to drive growth through strategic campaigns, lead generation, and brand development. You will manage external agencies, coordinate digital and on-site marketing, and collaborate with the sales team to deliver measurable results.

The role requires a tertiary degree in Marketing or related field and 2+ years in marketing management, preferably in automotive retail or a sales-driven environment.

Qualificações

• A tertiary degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Demonstrated 2+ experience in marketing manager roles, preferably in automotive retail.
• Strong knowledge of Google Ads, Meta Ads, SEO, social media, and website analytics.
• Experience managing external marketing agencies, advertising budgets, and campaigns.
• Proven ability to generate leads and analyse marketing data to improve campaigns.
• Excellent communication, negotiation, project management, and analytical skills.
• Hands-on, commercially focused approach with ability to work independently and with teams.

Responsabilidades

• Marketing Strategy: Develop and implement plans aligned with sales targets and growth.
• Agency Management: Oversee external agencies, set objectives, review performance and spend.
• Digital Marketing: Manage Google Ads, Meta Ads, SEO, social media, and listings.
• On-Site Marketing: Plan dealership promotions, events, displays, and local activities.
• Lead Gen & Sales: Create campaigns to generate inquiries and boost conversions.
• Brand & Content: Oversee ads, photography, videos, social content, and branding.
• Budget & Reporting: Manage budgets and report on leads, cost per lead, ROI.
• Continuous Improvement: Monitor competitors and identify new opportunities.

Conhecimentos

Marketing strategy

Agency management

Digital marketing

Lead generation

Brand management

Budgeting & reporting

Analytics

Communication

Formação académica

Bachelor's degree in Marketing

Ferramentas

Google Ads

Meta Ads

SEO

Website analytics

Descrição da oferta de emprego

The primary objective is to increase vehicle sales, generate quality leads, strengthen company brand awareness, and drive business growth. The successful candidate will manage external marketing agencies, oversee digital and on-site marketing activities, and work closely with our sales team and management to deliver measurable results.

Key Responsibilities

• Marketing Strategy: Develop and implement marketing plans aligned with vehicle sales targets, stock levels, and business growth objectives.
• Agency Management: Manage external marketing agencies, set campaign objectives, review performance, control expenditure, and ensure agencies deliver results.
• Digital Marketing: Oversee Google Ads, Meta Ads, Radio Ads, SEO, social media, website performance, online vehicle listings, and digital lead generation.
• On-Site Marketing: Plan dealership promotions, sales events, vehicle displays, signage, and local marketing activities to increase sales.
• Lead Generation & Sales: Develop campaigns to generate qualified enquiries and work with sales teams to improve lead follow-up, conversion rates, and vehicle sales.
• Brand & Content: Oversee advertising materials, vehicle photography, videos, social media content, and brand consistency.
• Budget & Reporting: Manage marketing budgets and report on leads, sales contribution, cost per lead, and return on marketing investment.
• Continuous Improvement: Monitor competitors, identify new marketing opportunities, and recommend initiatives to improve business performance.

Qualifications & Experience

A tertiary degree in Marketing, Digital Marketing, Communications, Business, or a related field is preferred.

Demonstrated 2+ experience in marketing manager, preferably in automotive retail, car dealerships, or a sales-driven industry.

Strong practical knowledge of digital marketing platforms, including Google Ads, Meta Ads, SEO, social media, and website analytics.

Experience managing external marketing agencies, advertising budgets, and campaign performance.

Proven ability to generate leads, analyse marketing data, and improve campaign effectiveness.

Excellent communication, negotiation, project management, and analytical skills.

A proactive, hands-on, commercially focused approach with the ability to work independently and collaboratively.