ROI-Driven Digital Campaign Lead

CoStar Group

Sydney

On-site

AUD 90,000 - 120,000

Full time

14 days+

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Job summary

Domain is a leading Australian property technology marketplace seeking a Digital Performance Specialist to join our Customer Media team and drive end-to-end digital campaigns across Domain-owned and partner platforms.

You will optimise campaigns, provide ROI insights and collaborate with ad tech and sales to drive results. A 3+ year background in digital marketing with hands-on experience in Google Ads, DV360, Campaign Manager and measurement tools is highly valued.

Qualifications

3+ years’ experience in digital or performance marketing.
Experience using advertising platforms such as Google Ads, Google Ad Manager (DFP), DV360 (DBM), Campaign Manager (DCM) and Meta Ads Manager.
Familiarity with CRM systems like Salesforce.
Understanding of ad serving, campaign trafficking, media buying and the digital advertising ecosystem.
Experience setting up, managing and optimising digital advertising campaigns.
Knowledge of tag management systems and troubleshooting ad creatives.
Basic understanding of HTML, ad tags and digital advertising code.
Experience with programmatic advertising, analytics tools or data management platforms is highly regarded.
Strong Microsoft Excel skills, including pivot tables, reporting and data analysis.
Excellent stakeholder management skills and the ability to work independently.
Proficient in Google Workspace tools (Gmail, Docs and Sheets).
Relevant tertiary qualification in Digital Media, Marketing, IT, Data Science or a related field.
Google Ads, Google Analytics, Meta Blueprint or Google Ad Manager certifications are highly desirable.

Responsibilities

As a Performance Specialist, your primary role will be to manage end-to-end digital campaign performance for our customers, providing key insights and improving ROI.
You will work closely with internal stakeholders, providing support in optimising customer bookings to performance goals.
You will share your expertise and experience on campaign management and give recommendations to drive results and ROI for the advertiser.
You will be involved in exploring new platforms and testing new traffic sources to continue Domain's ability to advertise in attention areas.
You will play a key role in identifying key customers to nurture and ultimately increase their activity with Domain.