Senior Digital Campaigns Executive: Growth & ROI Lead

ELMTREE SERVICES PTY LTD; Melbourne; On-site; AUD 72,000 - 88,000; Full time

Job summary

Undivided Marketing Pty Ltd is seeking a Senior Account Executive to drive high-impact marketing campaigns for clients. You will manage digital campaigns across Google Ads, social media, and other channels, and collaborate with creative and analytics teams.

The role requires a Bachelor's degree in Marketing or Communications, at least one year of full-time digital marketing experience, and strong knowledge of analytics and social media best practices.

Qualifications

• Bachelor's degree in Marketing/Communications or other relevant discipline.
• A minimum of 1 year full time experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of our clients.
• Enhance brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
• Oversee the management and budgeting of digital marketing campaigns across various channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Drive and optimize key revenue metrics including CTR, conversions, CPA, and ROI.
• Manage, guide, and train the digital team to reach the company's and clients' goals.
• Analyze and report on performance metrics to leadership and provide strategic plans for improvement and growth.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• Collaborate with cross-functional teams to create landing pages and optimize the user experience.
• Manage and optimize the customer journey, utilizing a deep understanding of A/B testing, funnel analysis, and segmentation.

Skills

Digital marketing

Social media analytics

Campaign management

Education

Bachelor's degree in Marketing/Communications or other relevant discipline

Job description

Undivided Marketing Pty Ltd is seeking a Senior Account Executive to drive high-impact marketing campaigns for clients. You will manage digital campaigns across Google Ads, social media, and other channels, and collaborate with creative and analytics teams.

The role requires a Bachelor's degree in Marketing or Communications, at least one year of full-time digital marketing experience, and strong knowledge of analytics and social media best practices.