Revenue Growth Architect

Red Bull; Sydney; On-site; AUD 100,000 - 150,000; Full time

Job summary

Red Bull Australia is seeking a Revenue Growth Specialist to drive pricing, promotions, portfolio, consumer and market insights, shaping commercial decisions across Sales, Marketing, Category, Supply Chain and Finance. You will lead analysis, tools and execution to support RGM decisions reporting to the Head of Revenue Growth Management.

Responsibilities include pricing across packs and channels, CPI pricing trackers, promotional evaluation, pack-price architecture, and partnering with key

Qualifications

• University Degree in Business, Commerce, Economics, Finance, Marketing, Statistics, or a related discipline preferred.
• 5+ years' experience in FMCG, Revenue Growth Management, Commercial Finance, Category Management, Pricing, Sales Analytics or Business Analytics.
• Strong understanding of FMCG commercial drivers, with experience working with major retailers such as Coles, Woolworths, Metcash or Aldi highly regarded.
• Strong commercial and analytical capability, with experience in pricing, promotions, pack architecture, elasticity and revenue growth initiatives.
• Advanced Excel skills and experience using Power BI, Tableau or similar analytical tools to generate insights and recommendations.

Responsibilities

• Lead pricing analysis across packs, channels, and customers, translating market insights into clear, actionable recommendations.
• Support the annual CPI process by maintaining pricing trackers, coordinating price changes, and providing pricing analysis and recommendations.
• Monitor price realisation, competitor activity, and revenue performance to proactively identify risks and growth opportunities.
• Build pricing, elasticity and promotional response scenarios, providing volume and revenue assumptions to support broader financial modelling.
• Own the development and consistent application of promotional evaluation tools, including pre- and post-event analysis.
• Lead promotional performance reviews, assessing uplift, incrementality, cannibalisation and ROI.
• Partner with Key Account teams to optimise promotional calendars, mechanics, depth and frequency through regular reviews.
• Work closely with Commercial Finance and Sales to maximise promotional investment effectiveness and drive return on investment.
• Develop and maintain pack-price architecture across formats and channels, providing pricing and elasticity insights to Sales and Commercial Finance.
• Leverage consumer, shopper and market insights to recommend portfolio, assortment and pricing opportunities.
• Identify opportunities to improve mix, affordability, premiumisation and profitable growth through portfolio optimisation and gap analysis.
• Leverage customer, channel, pack and product insights to identify pricing, promotional, assortment and mix opportunities across Retail, Convenience, Wholesale, E-Commerce and On Premise channels.
• Develop pricing, promotional and pack architecture insights to support customer planning and commercial negotiations.
• Translate internal and external data into practical recommendations that teams can act on.
• Deliver price elasticity, promotional response and scenario analysis to support commercial decision-making.
• Analyse internal and external data sources, including Circana, Kantar and retailer scan data, to identify trends and growth opportunities.
• Maintain pricing, promotional and product mix datasets, dashboards and reporting.

Skills

Pricing analysis

Promotions

Pack pricing

Elasticity modelling

Forecasting

Insights

Power BI

Excel

Education

Bachelor's degree in Business, Commerce, Economics, Finance, Marketing, Statistics

Tools

Power BI

Tableau

Excel

Job description

Red Bull Australia is seeking a Revenue Growth Specialist to drive pricing, promotions, portfolio, consumer and market insights, shaping commercial decisions across Sales, Marketing, Category, Supply Chain and Finance. You will lead analysis, tools and execution to support RGM decisions reporting to the Head of Revenue Growth Management.

Responsibilities include pricing across packs and channels, CPI pricing trackers, promotional evaluation, pack-price architecture, and partnering with key