Category Strategy & Growth Lead

Red Bull; Sydney; Sur place; AUD 90 000 - 120 000; Plein temps

Résumé du poste

Red Bull Australia Pty Ltd is seeking a Category Development Manager to lead category strategy and initiatives for key customers. The role partners with Sales and Trade Marketing to drive ROI through targeted shopper insights, pricing, and space management across the Red Bull portfolio.

You will develop retailer-specific plans, train teams, and translate research into actionable growth opportunities across Australian off-premise channels.

Qualifications

• 5+ years in Category Management.
• Experience in Trade Marketing, Shopper Insights, Brand Management and Account Management.
• Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
• Excellent analytical skills.
• Proficiency in space planning software (JDA or Apollo) desirable.

Responsabilités

• Lead category agenda for key customers and develop relationships.
• Drive category strategy, assortment, pricing, and promotions.
• Commercialise initiatives with National Sales to boost ROI.
• Lead Category Planning Days and end-of-year reviews.
• Create retailer-specific selling stories and materials.
• Analyse data to identify trends and opportunities for growth.
• Develop shopper-focused retail concepts with Trade Marketing.
• Deliver category training across Sales and Distributor teams.

Connaissances

Category Management

Trade Marketing

Shopper Insights

Brand Management

Account Management

Analytical Skills

Outils

Circana

AC Nielsen

Quantium

Synergy

Summit

JDA

Apollo

Description du poste

Red Bull Australia Pty Ltd is seeking a Category Development Manager to lead category strategy and initiatives for key customers. The role partners with Sales and Trade Marketing to drive ROI through targeted shopper insights, pricing, and space management across the Red Bull portfolio.

You will develop retailer-specific plans, train teams, and translate research into actionable growth opportunities across Australian off-premise channels.