Retail Marketing Manager: Centre Growth & Experience

The GPT Group; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Parental leave benefits

Learning & Development Team

Wellbeing programs

Employee Referral Program

Job summary

The GPT Group is recruiting a Marketing Manager to lead the asset marketing strategy for Chirnside Park Shopping Centre in Melbourne. You will develop brand-aligned campaigns to drive traffic, sales and retailer participation, delivering integrated campaigns across in-centre, digital and social channels.

With a tertiary marketing qualification and retail experience, you will interpret consumer insights, manage budgets, and lead a small team to execute engaging campaigns while delivering

Qualifications

• Experience in retail sector and consumer-facing brand.
• Ability to interpret consumer research to develop strategies and actions.
• Able to manage multiple projects within budget and deliver initiatives.

Responsibilities

• Support Marketing General Manager in developing the annual Marketing Strategy and budget.
• Ensure brand positioning and creative execution aligns with Chirnside Park’s strategic direction.
• Drive a centre activation schedule to maximise retailer participation and customer engagement.
• Draw insights from research data to inform opportunities and threats.
• Develop campaigns across in-precinct, website, social, mobile, email, Wi-Fi, SEO/SEM and online advertising.
• Plan and manage content strategy with analytics to evolve digital and social strategies.
• Collaborate with the asset team to deliver retailer onboarding.

Skills

Brand management

Digital marketing

Campaign management

Stakeholder engagement

Budgeting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM

Job description

The GPT Group is recruiting a Marketing Manager to lead the asset marketing strategy for Chirnside Park Shopping Centre in Melbourne. You will develop brand-aligned campaigns to drive traffic, sales and retailer participation, delivering integrated campaigns across in-centre, digital and social channels.

With a tertiary marketing qualification and retail experience, you will interpret consumer insights, manage budgets, and lead a small team to execute engaging campaigns while delivering