Retail Centre Marketing Lead (Two Assets)

CBRE, Inc.; Geelong; On-site; AUD 90,000 - 130,000; Full time

Job summary

CBRE is seeking a Marketing Manager to lead and deliver end-to-end marketing across Waurn Ponds Shopping Centre and Showgrounds Village in Geelong. You will own annual plans, campaigns, events and digital activity, while building strong retailer and community relationships.

You will balance strategic planning with hands-on execution, managing budgets, reporting, and performance analysis, and collaborating with National Marketing and Asset Management teams to drive centre growth.

Qualifications

• At least 3 years' marketing experience, ideally within retail, shopping centres, property or destination marketing.
• Strong capability across events, campaigns, stakeholder engagement and project coordination.
• Experience curating and managing marketing budgets, reporting and multiple priorities simultaneously.
• Confidence working across digital, social media, events and traditional marketing channels.
• Strong analytical skills to understand trade areas, customer demographics and performance metrics.
• Collaborative, hands-on approach with a strong work ethic and willingness to get involved at every level.

Responsibilities

• Develop and execute annual marketing plans, campaigns and promotional activities.
• Coordinate events, centre activations, digital marketing, social media and communications.
• Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders.
• Manage and report on marketing budgets, campaigns and performance metrics.
• Review and approve marketing collateral, content and media activity.
• Analyse trade area trends and customer metrics to inform decisions.
• Support community-focused programs to strengthen local connections.
• Collaborate with National Marketing, Centre Management and Asset Management on broader initiatives.

Skills

Marketing

Events

Campaigns

Stakeholder engagement

Budget management

Digital marketing

Social media

Analytics

Job description

CBRE is seeking a Marketing Manager to lead and deliver end-to-end marketing across Waurn Ponds Shopping Centre and Showgrounds Village in Geelong. You will own annual plans, campaigns, events and digital activity, while building strong retailer and community relationships.

You will balance strategic planning with hands-on execution, managing budgets, reporting, and performance analysis, and collaborating with National Marketing and Asset Management teams to drive centre growth.