Marketing Manager - Shopping Centre

Gough Recruitment; Brisbane; Presencial; AUD 90 000 - 120 000; Tempo integral

Resumo da oferta

Gough Recruitment is seeking a Marketing Manager to lead the marketing efforts for a prominent shopping centre in Brisbane. You will develop strategic campaigns to drive foot traffic, elevate brand presence, and enhance the customer experience.

Collaboration with tenants, management of digital channels, and ROI-focused analysis are key aspects of the role as you stay ahead of retail marketing trends in SEQ.

Qualificações

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Experience in marketing roles within retail or shopping centre industry.
• Strong digital marketing knowledge: SEO, SEM, social media, email marketing.
• Excellent communication, negotiation and project management skills.

Responsabilidades

• Develop and implement comprehensive marketing plans and campaigns for the centre and events.
• Collaborate with tenants to create co-marketing opportunities and drive mutual success.
• Manage the centre's digital presence: website, social media and email marketing.
• Coordinate design and production of marketing materials, signage and collateral.
• Conduct market research to identify trends and opportunities for growth.
• Cultivate relationships with local media, influencers and community groups.
• Monitor campaign ROI and report on performance metrics.
• Stay up-to-date with industry trends and best practices in retail marketing.

Conhecimentos

Marketing strategy

Digital marketing

SEO/SEM

Social media management

Email marketing

Project management

Communication

Formação académica

Bachelor's degree in Marketing, Business Administration, or related field

Descrição da oferta de emprego

The Client

Our client is a leading Shopping Centre owner dedicated to creating exceptional retail experiences in the SEQ market. With a commitment to innovation, community engagement, and customer satisfaction, our client strives to deliver vibrant and dynamic spaces that cater to the diverse needs of visitors and tenants.

Position Overview

We are seeking a talented and experienced Marketing Manager to join the team and oversee the marketing efforts for a prominent shopping centre in Brisbane. As the Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive foot traffic, enhance brand awareness, and elevate the overall customer experience.

Key Responsibilities

• Develop and implement comprehensive marketing plans and campaigns to promote the shopping centre's offerings, events, and promotions.
• Collaborate with tenants to create co-marketing opportunities and drive mutual success.
• Manage the shopping centre's digital presence, including website content, social media channels, and email marketing campaigns.
• Coordinate the design and production of marketing materials, signage, and advertising collateral.
• Conduct market research and analysis to identify trends, consumer preferences, and opportunities for growth.
• Cultivate relationships with local media outlets, influencers, and community organizations to maximize exposure and engagement.
• Monitor and evaluate the effectiveness of marketing activities, track key performance metrics, and report on campaign ROI.
• Stay up-to-date on industry trends, emerging technologies, and best practices in retail marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field (preferred).
• Proven experience in marketing roles within the retail or shopping centre industry.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Excellent communication, negotiation, and project management skills.
• Creative thinker with a passion for developing innovative marketing campaigns and activations.
• Ability to thrive in a fast-paced environment and effectively prioritize tasks to meet deadlines.
• Knowledge of the Brisbane market and local consumer behavior trends is advantageous.