Marketing Manager – Dual Retail Centers

CBRE; Geelong; Sur place; AUD 90 000 - 130 000; Plein temps

Résumé du poste

CBRE is seeking a Marketing Manager to lead the marketing strategy and daily delivery across Waurn Ponds Shopping Centre and Showgrounds Village. Based primarily at Waurn Ponds, you will drive customer engagement and strengthen each centre's connection with the local community.

This end-to-end role blends planning with hands-on delivery, including annual plans, budget management, events, social/digital activity and reporting.

Qualifications

• At least 3 years' marketing experience, ideally within retail, shopping centres, property, destination marketing or a related environment.
• Strong capability across events, campaigns, stakeholder engagement and project coordination.
• Experience curating and managing marketing budgets, reporting and multiple priorities simultaneously.
• Confidence working across digital, social media, events and traditional marketing channels.
• Strong analytical skills and the ability to understand trade areas, customer demographics and performance metrics.
• A practical, collaborative approach with a strong work ethic and willingness to get involved at every level.
• Retail or shopping centre marketing experience will be highly regarded.

Responsabilités

• Develop and execute annual marketing plans, campaigns and promotional activities.
• Coordinate events, centre activations, digital marketing, social media and communications.
• Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders.
• Manage Curate and manage marketing budgets, reporting and campaign performance analysis.
• Review and approve marketing collateral, creative content, media activity and promotional initiatives.
• Analyse trade area trends, customer metrics and centre performance to inform marketing decisions.
• Support community-focused programs that strengthen each centre's local connection.
• Collaborate with National Marketing, Centre Management and Asset Management teams on broader asset initiatives and development projects.

Connaissances

Marketing

Stakeholder engagement

Events

Campaign management

Budget management

Digital marketing

Social media

Analytics

Retail marketing

Description du poste

CBRE is seeking a Marketing Manager to lead the marketing strategy and daily delivery across Waurn Ponds Shopping Centre and Showgrounds Village. Based primarily at Waurn Ponds, you will drive customer engagement and strengthen each centre's connection with the local community.

This end-to-end role blends planning with hands-on delivery, including annual plans, budget management, events, social/digital activity and reporting.