Marketing Lead for Dual Retail Centres: Community & Growth

CBRE; Geelong; On-site; AUD 90,000 - 130,000; Full time

Job summary

CBRE in Geelong seeks a Marketing Manager to lead the marketing strategy and daily delivery across Waurn Ponds Shopping Centre and Showgrounds Village. Based primarily at Waurn Ponds, you will drive customer engagement and retailer performance.

This end-to-end role balances strategic planning with hands-on delivery, including annual plans, events, social media, reporting and community engagement, working with National Marketing, Centre Management, retailers, agencies and stakeholders.

Qualifications

• 3+ years of marketing experience, ideally in retail centres or property
• Experience managing campaigns, events, and stakeholder engagement
• Budgeting, reporting and multi-priority coordination
• Strong digital, social media, events and traditional marketing capabilities
• Ability to analyse trade areas, demographics and performance metrics

Responsibilities

• Develop and execute annual marketing plans, campaigns and promotional activities
• Coordinate events, centre activations, digital marketing, social media and communications
• Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders
• Manage, curate and report on marketing budgets, campaign performance and analytics
• Review and approve marketing collateral, creative content, media activity and promotions
• Analyse trade area trends and centre performance to inform decisions
• Support community-focused programs to strengthen local connections
• Collaborate with National Marketing, Centre Management and Asset Management on broader initiatives

Skills

Marketing strategy

Stakeholder engagement

Events management

Budget management

Digital marketing

Analytics

Retail marketing

Community engagement

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media management tools

Adobe Creative Suite

Microsoft Office

Job description

CBRE in Geelong seeks a Marketing Manager to lead the marketing strategy and daily delivery across Waurn Ponds Shopping Centre and Showgrounds Village. Based primarily at Waurn Ponds, you will drive customer engagement and retailer performance.

This end-to-end role balances strategic planning with hands-on delivery, including annual plans, events, social media, reporting and community engagement, working with National Marketing, Centre Management, retailers, agencies and stakeholders.