Centre Marketing Manager — Drive Traffic & Brand Experience

Gpt Group; Melbourne; Sur place; AUD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible work arrangements

Generous parental leave

Learning & Development

Wellbeing programs

Employee referral program

Résumé du poste

GPT Group is seeking a Marketing Manager to develop and implement the asset marketing strategy for Chirnside Park Shopping Centre in Melbourne. The role focuses on growing traffic, sales and brand presence across a 110-store centre, delivering integrated campaigns that connect with community needs and centre experiences.

The successful candidate will lead content, digital and social strategies, manage budgets, and collaborate with the asset team to deliver retailer engagement and activation that

Qualifications

• You are a tertiary qualified, Marketing Manager with consumer-facing brand experience.
• Ability to interpret research and translate into strategies, campaigns and actions.
• Strong budget management, project leadership and cross-functional collaboration.
• Excellent communication skills and ability to lead digital and social campaigns across channels.

Responsabilités

• Support the Marketing General Manager in developing the annual Marketing Strategy aligned to the Business Plan.
• Ensure brand positioning and creative execution match Chirnside Park's strategy.
• Drive a centre activation schedule to boost retailer participation and customer engagement.
• Draw insights from research data to inform market share, performance and trends.
• Develop campaigns across in-precinct, website, social, mobile, email, Wi‑Fi, SEO/SEM and online ads.
• Plan and manage content strategy with performance evaluation across digital and social channels.
• Collaborate with the asset team to deliver retailer onboarding and engagement.

Connaissances

Marketing

Brand management

Campaign management

Digital marketing

Analytics

Budgeting

Leadership

Formation

Tertiary qualification in Marketing

Outils

Google Analytics

Social listening tools

Facebook

Instagram

SEO/SEM tools

Description du poste

GPT Group is seeking a Marketing Manager to develop and implement the asset marketing strategy for Chirnside Park Shopping Centre in Melbourne. The role focuses on growing traffic, sales and brand presence across a 110-store centre, delivering integrated campaigns that connect with community needs and centre experiences.

The successful candidate will lead content, digital and social strategies, manage budgets, and collaborate with the asset team to deliver retailer engagement and activation that