Remote SEO & SEM Strategist for iGaming

Talent Guys Llc; Port Macquarie; Remote; AUD 70,000 - 110,000; Full time

Job summary

Palmerbet, a leader in online Racing & Sports gambling in Australia, is seeking an ambitious SEO Specialist to elevate our SEO and ASO strategy within a dynamic Digital Marketing team. This full-time remote role offers opportunity to influence growth.

The ideal candidate has 3+ years hands-on SEO, ASO knowledge, and proficiency with AI SEO tools, plus strong content writing, analytics, and ethical white-hat practices.

Qualifications

• 3+ years of hands-on SEO experience with a proven track record.
• ASO knowledge for App Store Optimization.
• Strong understanding of ethical SEO principles and white-hat techniques.
• Proficiency in AI tools for SEO (e.g., Surfer SEO, Jasper, ChatGPT, Clearscope).
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Excellent writing and editing skills with an eye for detail.
• Strong analytical and problem-solving abilities.
• Knowledge of the online gambling industry (preferred).

Responsibilities

• Conduct in-depth keyword research using both traditional and AI-enhanced tools.
• Write and optimise SEO-friendly content aligned with ethical marketing standards.
• Implement on-page SEO strategies, including metadata, internal linking, and content structure.
• Use AI tools to streamline content creation, competitor analysis, and performance forecasting.
• Monitor and report on SEO performance using platforms like Google Analytics, Search Console, etc.
• Stay current with search engine algorithm updates and AI innovations to continuously refine strategies.

Skills

SEO

ASO

AI tools

Content writing

Analytics

Gambling industry knowledge

Tools

SEMrush

Ahrefs

Moz

Screaming Frog

Surfer SEO

Jasper

ChatGPT

Clearscope

Job description

Palmerbet, a leader in online Racing & Sports gambling in Australia, is seeking an ambitious SEO Specialist to elevate our SEO and ASO strategy within a dynamic Digital Marketing team. This full-time remote role offers opportunity to influence growth.

The ideal candidate has 3+ years hands-on SEO, ASO knowledge, and proficiency with AI SEO tools, plus strong content writing, analytics, and ethical white-hat practices.