Seo/Sem Specialist (For Active Pooling)

Talent Guys Llc; Port Macquarie; Remote; AUD 70,000 - 110,000; Full time

Job summary

Palmerbet, a leader in online Racing & Sports gambling in Australia, is seeking an ambitious SEO Specialist to elevate our SEO and ASO strategy within a dynamic Digital Marketing team. This full-time remote role offers opportunity to influence growth.

The ideal candidate has 3+ years hands-on SEO, ASO knowledge, and proficiency with AI SEO tools, plus strong content writing, analytics, and ethical white-hat practices.

Qualifications

• 3+ years of hands-on SEO experience with a proven track record.
• ASO knowledge for App Store Optimization.
• Strong understanding of ethical SEO principles and white-hat techniques.
• Proficiency in AI tools for SEO (e.g., Surfer SEO, Jasper, ChatGPT, Clearscope).
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Excellent writing and editing skills with an eye for detail.
• Strong analytical and problem-solving abilities.
• Knowledge of the online gambling industry (preferred).

Responsibilities

• Conduct in-depth keyword research using both traditional and AI-enhanced tools.
• Write and optimise SEO-friendly content aligned with ethical marketing standards.
• Implement on-page SEO strategies, including metadata, internal linking, and content structure.
• Use AI tools to streamline content creation, competitor analysis, and performance forecasting.
• Monitor and report on SEO performance using platforms like Google Analytics, Search Console, etc.
• Stay current with search engine algorithm updates and AI innovations to continuously refine strategies.

Skills

SEO

ASO

AI tools

Content writing

Analytics

Gambling industry knowledge

Tools

SEMrush

Ahrefs

Moz

Screaming Frog

Surfer SEO

Jasper

ChatGPT

Clearscope

Job description

Job Description

Summary:

Do you have a passion for Digital Marketing? Have you always wanted to work in the fast-paced, exciting world of Online Gambling? Do you want to be part of an entrepreneurial and experienced Digital Marketing team helping to drive exceptional outcomes for a business? If you’ve answered yes to these questions, we have the perfect role for you!

Palmerbet, a leader in online Racing & Sports gambling, is currently experiencing significant and rapid growth. It is therefore an exciting time to join our entrepreneurial, innovative, and ambitious team. To support this growth, an exciting opportunity has arisen in our Marketing team. We’re looking for an ambitious SEO Specialist who can work with our Digital Marketing team to take our SEO & ASO Strategy to the next level.

Position Overview:

• Work Type: Full Time (Remote)
• Industry: Online Racing & Sports Gambling
• Classification: SEO Specialist

The Benefits:

• Join one of the fastest-growing online Racing & Sports bookmakers in Australia.
• Fun, sociable, friendly & relaxed work environment.
• Competitive salary package & benefits.
• Future job growth opportunities.

Key Responsibilities:

• Conduct in-depth keyword research using both traditional and AI-enhanced tools.
• Write and optimise SEO-friendly content aligned with ethical marketing standards.
• Implement on-page SEO strategies, including metadata, internal linking, and content structure.
• Use AI tools to streamline content creation, competitor analysis, and performance forecasting.
• Monitor and report on SEO performance using platforms like Google Analytics, Search Console, etc.
• Stay current with search engine algorithm updates and AI innovations to continuously refine strategies.

Skills & Knowledge Required:

• 3+ years of hands-on SEO experience with a proven track record.
• ASO knowledge for App Store Optimization.
• Strong understanding of ethical SEO principles and white-hat techniques.
• Proficiency in AI tools for SEO (e.g., Surfer SEO, Jasper, ChatGPT, Clearscope).
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Excellent writing and editing skills with an eye for detail.
• Strong analytical and problem-solving abilities.
• Knowledge of the online gambling industry (preferred).

Preferred Qualifications:

• Experience with AI-driven content generation and optimisation.
• Experience working in agile, cross-functional teams.
• Background in content marketing or digital strategy.