Senior SEO Specialist - On-site Ballarat, Full-time

Click Industries; Ballarat; On-site; AUD 90,000 - 120,000; Full time

Job summary

Click Industries in Ballarat is seeking an experienced SEO specialist to own organic search across our websites, implementing a clear strategy and measurable improvements. This is a senior, hands-on role working from our new Ballarat site, collaborating with management and our website developer.

You will manage technical SEO, on-page optimization, keyword research, content planning, and local SEO, deliver a prioritised plan with actions and timeframes, monitor performance with GA4 and GSC, and

Qualifications

• Substantial hands-on SEO experience with demonstrable improvements.
• Strong technical SEO knowledge and practical experience with WordPress.
• Advanced ability to interpret GA4 and Google Search Console data.
• Proven keyword research, content planning and local SEO skills.
• An understanding of how organic traffic translates into enquiries and sales.
• The ability to explain your recommendations clearly, including their purpose and expected impact.
• Strong organisation, attention to detail and personal accountability.

Responsibilities

• Manage SEO across our websites, including technical SEO, on-page optimisation, content planning and local SEO.
• Develop and deliver a prioritised SEO plan for each website, with clear actions, timeframes and measurable objectives.
• Research commercially relevant keywords that attract prospective customers and generate qualified enquiries.
• Identify and resolve issues affecting crawling, indexing, website structure, internal linking and organic performance.
• Improve product, category and location pages, and identify useful content opportunities.
• Review backlink profiles and manage transparent, relevant link acquisition.
• Monitor performance using Google Analytics 4, Google Search Console and appropriate SEO tools.
• Provide concise weekly progress updates and monthly performance reports.
• Maintain a record of completed changes, results and upcoming priorities.

Skills

Hands-on SEO

Technical SEO

Google Analytics 4

Google Search Console

Keyword research

Content planning

Local SEO

Analytical thinking

Independent working

Tools

WordPress

Job description

Click Industries in Ballarat is seeking an experienced SEO specialist to own organic search across our websites, implementing a clear strategy and measurable improvements. This is a senior, hands-on role working from our new Ballarat site, collaborating with management and our website developer.

You will manage technical SEO, on-page optimization, keyword research, content planning, and local SEO, deliver a prioritised plan with actions and timeframes, monitor performance with GA4 and GSC, and