CRM & Lifecycle Manager

Archie Rose Distilling Co.; Botany Bay; On-site; AUD 80,000 - 100,000; Full time

Job summary

A leading distillery in Australia seeks an experienced CRM & Lifecycle Manager to lead their CRM strategy at the Botany Head Office. The role involves refining customer touchpoints for seamless digital experiences across various platforms. Ideal candidates will have over 4 years of experience in CRM, with a strong grasp of tools like Klaviyo and Shopify, and a passion for optimizing customer journeys. This position offers an opportunity to thrive within a high-growth and innovative environment.

Qualifications

• 4+ years in CRM or Lifecycle marketing, ideally in a premium D2C environment or high-growth agency.
• Hands-on experience with CRM and eCommerce platforms is preferred.
• Strong analytical abilities to turn insights into actionable strategies.

Responsibilities

• Lead a comprehensive lifecycle strategy improving customer engagement and loyalty.
• Refine digital touchpoints ensuring a premium customer experience.
• Manage CRM-driven revenue and optimize performance via data.

Skills

CRM or Lifecycle marketing

Klaviyo

Shopify

A/B testing

Segmentation

Performance reporting

Job description

CRM & Lifecycle Manager | Archie Rose Distilling Co.

Location: Botany, Sydney

Lead the CRM Strategy for Australia’s Most Awarded Distillery

Archie Rose Distilling Co. is seeking a commercially-minded and experienced CRM & Lifecycle Manager to join our eCommerce team at our Botany Head Office.

Our spirits are world-class, and our digital experience should be no different. As Australia’s most highly-awarded distillery, we operate at a significant scale, balancing a premium spirits portfolio with an extensive hospitality and spirits experiences arm. Our eCommerce team - recently recognised as Best Food & Beverage Retailer at the Online Retailer Awards - is driven by an ambition to set the global standard for digital spirits retail. We are looking for a professional who shares our obsession with perfecting the customer journey to lead our CRM plans.

The Role

Reporting to the General Manager - Direct to Consumer, you will oversee the strategy and execution of our CRM ecosystem. This is a pivotal role within a high-growth business, where you will manage the digital touchpoints for our spirits, our gifting range, and our unique spirits experiences. You will be responsible for ensuring that whether a customer is booking a masterclass, purchasing a premium gift online or stopping by our flagship Cellar Door, their digital journey is seamless and impactful.

With an on-site photography studio, a creative content team, and dedicated graphic designers at your fingertips, you’ll have an incredible suite of in-house resources. We have all the tools in place; we just need the right person to bring them together to deliver a world-class, cohesive customer journey.

Key Responsibilities

• Strategic Leadership: Architect and lead a comprehensive lifecycle strategy that supports our ambitious growth targets and fosters long-term brand loyalty.
• Journey Excellence: We are dedicated to perfecting the customer journey. You will refine every digital touchpoint to ensure a premium experience that reflects our brand's reputation for quality and innovation.
• Commercial Ownership: Manage CRM-driven revenue, utilising data and reporting to optimise performance across all email and SMS channels.
• Campaign Innovation: Work closely with our world-class Creative and Marketing teams to bring spirits, collaborations, and unique experiences to life with precision.
• Operational Integrity: Maintain a high standard of database hygiene and compliance, ensuring our CRM infrastructure scales effectively alongside the business.

What We Are Looking For

• Proven Experience: 4+ years in CRM or Lifecycle marketing, ideally within a premium D2C environment or a high-growth agency.
• Platform Knowledge: Hands-on experience with Klaviyo and Shopify is ideal, though we value expertise across any major CRM and eCommerce platforms.
• Analytical Rigor: A strong ability to turn insights into action through A/B testing, segmentation, and performance reporting.
• Professionalism & Detail: A meticulous approach to execution and a passion for delivering world-class customer experiences.

About Archie Rose

Founded in 2014, we are Australia’s most highly-awarded distillery. We value innovation, quality, and education, and we’re looking for a leader who embodies those same principles. Archie Rose is committed to a diverse and inclusive workplace; we warmly invite people of all backgrounds and experiences to apply.