CRM & Lifecycle Lead for Premium D2C Growth

Archie Rose Distilling Co.; Botany Bay; On-site; AUD 80,000 - 100,000; Full time

Job summary

A leading distillery in Australia seeks an experienced CRM & Lifecycle Manager to lead their CRM strategy at the Botany Head Office. The role involves refining customer touchpoints for seamless digital experiences across various platforms. Ideal candidates will have over 4 years of experience in CRM, with a strong grasp of tools like Klaviyo and Shopify, and a passion for optimizing customer journeys. This position offers an opportunity to thrive within a high-growth and innovative environment.

Qualifications

• 4+ years in CRM or Lifecycle marketing, ideally in a premium D2C environment or high-growth agency.
• Hands-on experience with CRM and eCommerce platforms is preferred.
• Strong analytical abilities to turn insights into actionable strategies.

Responsibilities

• Lead a comprehensive lifecycle strategy improving customer engagement and loyalty.
• Refine digital touchpoints ensuring a premium customer experience.
• Manage CRM-driven revenue and optimize performance via data.

Skills

CRM or Lifecycle marketing

Klaviyo

Shopify

A/B testing

Segmentation

Performance reporting

Job description

A leading distillery in Australia seeks an experienced CRM & Lifecycle Manager to lead their CRM strategy at the Botany Head Office. The role involves refining customer touchpoints for seamless digital experiences across various platforms. Ideal candidates will have over 4 years of experience in CRM, with a strong grasp of tools like Klaviyo and Shopify, and a passion for optimizing customer journeys. This position offers an opportunity to thrive within a high-growth and innovative environment.