Regional Sales and Business Development Manager

Agri Talent Pty; Lara; On-site; AUD 130,000 - 140,000; Full time

Benefits offered by this job

Relocation support

Competitive remuneration

Job summary

Boomaroo Nurseries, a leading wholesale vegetable seedling producer, is seeking a Regional Sales and Business Development Manager to lead Victoria, SA and Tasmania. You’ll nurture key grower relationships, identify new opportunities and guide the regional sales team to deliver sustainable growth across the Southern States.

Reporting to the COO, you’ll translate market insights into practical solutions, manage targets and margins, and work closely with nursery, production and technical teams.

Qualifications

• Strong vegetable industry knowledge, with production systems and large-scale grower experience.
• Proven key account management, retaining customers and nurturing relationships.
• Successful business development background with wins in new customers and profitable sales.
• Sales leadership experience coaching regional teams and driving performance.
• Structured sales approach with territory planning, pipeline development and CRM accountability.

Responsibilities

• Retain and nurture key accounts – maintain trusted relationships with established growers and secure ongoing business.
• Grow existing customer partnerships – increase seedling volumes, introduce new crops and strengthen long-term supply relationships.
• Win new business – identify opportunities with commercial vegetable growers, competitor accounts and emerging markets.
• Lead the sales team – coach and develop the regional team with a focus on customer relationships and performance.
• Shape the territory strategy – use market intelligence and grower insights to guide future growth.
• Deliver profitable results – manage targets, margins, pricing, negotiations, forecasts and pipeline conversion.
• Connect innovation with opportunity – collaborate with nursery, production and technical teams to address customer needs.

Skills

Vegetable industry knowledge

Key account management

Business development

Sales leadership

Commercial judgement

Relationship management

Territory planning

CRM reporting

Job description

Regional Sales and Business Development Manager

Your Employer

Agri Talent is proud to partner with Boomaroo Nurseries, one of Australia's leading wholesale vegetable seedling producers, to recruit a Sales & Business Development Manager for their Southern States operations.

With major nurseries in Lara, Victoria, and Southbrook, Queensland, Boomaroo has built a strong reputation for quality seedlings, advanced production technology and trusted partnerships with commercial vegetable growers.

Committed to innovation and industry development, Boomaroo continues to invest in new technologies, growing practices and collaborative solutions that support the future of Australian horticulture.

This is an opportunity to represent an established industry leader, nurture valued customer partnerships and play a key role in driving its next phase of commercial growth.

The Role

This is a role for a business development and sales leader who knows the vegetable industry, understands the value of long-standing customer relationships and has the commercial drive to grow the business.

Reporting to Boomaroo's Chief Operating Officer, you'll lead sales across Victoria, South Australia and Tasmania, taking ownership of retaining and developing existing key grower relationships while identifying new business opportunities and guiding the regional sales team.

More than selling seedlings, you'll work closely with established and prospective customers to understand their operations, anticipate their needs and develop practical solutions that deliver genuine long-term value.

Your key responsibilities will include:

• Retain and nurture key accounts – take a proactive approach to maintaining trusted relationships with established growers, understanding their evolving needs, maintaining customer satisfaction and securing ongoing business.
• Grow existing customer partnerships – identify opportunities to increase seedling volumes, introduce new crops and products, and strengthen the value of long-term supply relationships.
• Win new business – identify and convert opportunities with commercial vegetable growers, competitor accounts and emerging markets.
• Lead the sales team – coach and develop the regional team, fostering a customer-focused approach that balances key account retention, relationship development and new business growth.
• Shape the territory strategy – use market intelligence, grower insights and industry trends to identify opportunities, protect existing business and guide future growth.
• Deliver profitable results – manage sales targets, margins, pricing, negotiations, forecasts and pipeline conversion, while maintaining strong customer relationships and long‑term commercial value.
• Connect innovation with opportunity – work closely with Boomaroo's nursery, production and technical teams to address customer needs, develop practical solutions and support new products and customer trials.

About You

You know vegetables. You know sales. And you understand that lasting commercial success comes from looking after existing customers just as well as winning new ones.

You'll bring proven sales experience, genuine vegetable industry knowledge and a strong track record of building, retaining and developing valuable customer relationships.

You're comfortable walking a paddock, discussing crop performance, negotiating supply agreements and working through customer challenges. You recognise the importance of being a reliable, trusted partner to growers and maintaining relationships that stand the test of time.

Importantly, you'll share Boomaroo's commitment to quality, innovation and long‑term partnerships that deliver value for growers.

To be considered for the role, you'll demonstrate:

• Strong vegetable industry knowledge, particularly commercial seedling crops, production systems and the challenges facing large-scale growers.
• Proven key account management experience, with demonstrated success in retaining important customers, building loyalty and nurturing long‑term commercial relationships.
• A successful business development background, with clear examples of winning new customers, growing existing accounts and converting opportunities into profitable sales.
• Sales leadership experience, including coaching, developing and managing a regional sales team with a strong focus on customer relationships and commercial performance.
• Sound commercial judgement, with confidence in pricing, margins, negotiations, forecasting and sales strategy.
• Strong relationship management skills, including the ability to build trust, maintain regular customer engagement, navigate challenging conversations and respond constructively to customer needs.
• A structured approach to sales, including territory planning, key account management, pipeline development, CRM reporting and accountability for results.

Above all, we're looking for someone who combines commercial ambition with genuine industry credibility – a leader who understands the value of established customer relationships, takes pride in looking after key accounts and has the drive to develop new opportunities for growth.

The Benefits:

• Represent an industry leader – Join Boomaroo, a respected name in Australian horticulture with a strong reputation for quality and innovation.
• Build on strong foundations – Take ownership of an established customer base, nurture valued grower partnerships and contribute to the company's continued commercial growth.
• Make your mark – Shape the Southern States sales strategy, strengthen key accounts and identify new business opportunities.
• Work with the best – Collaborate with experienced nursery teams and some of Australia's leading vegetable growers.
• Get out in the field – Enjoy a customer-focused role across VIC, SA and TAS, based around Lara, near Geelong.
• Attractive remuneration – $130K–$140K + super, with flexibility for an exceptional candidate.
• Relocation support – Assistance may be considered for the right candidate, subject to agreement.

Choose Agri Talent

Agri Talent is proud to partner with Boomaroo Nurseries to identify an experienced sales professional who shares their commitment to Australian horticulture, valued grower relationships and continued industry development.

Agri Talent provides permanent recruitment and executive search services exclusively for Australian agribusiness. Our extensive digital network connects quality candidates to diverse and exciting roles with respected clients across Australia’s agriculture sector.

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