Market Development Representative

Bayer; Victoria; On-site; AUD 80,000 - 110,000; Full time

Job summary

Bayer is seeking a Market Development Representative to join our Vegetable Seeds team, supporting growers and industry partners across Northern Victoria and surrounding vegetable production regions.

This field-based role offers autonomy and close collaboration with growers, nurseries, distributors and industry stakeholders; regular regional travel is required with occasional interstate travel.

Qualifications

• Tertiary qualification in Agriculture, Agronomy, Horticulture, Plant Science or related field.
• Experience in agriculture, horticulture, seed or crop protection.
• Excellent communication and stakeholder management skills.
• Able to work independently across a geographically dispersed territory.
• Current unrestricted driver's licence; willingness to regional travel ~50-60%.
• Experience with field trials, demonstrations or product evaluation programs.
• Knowledge of Australian vegetable production systems and horticultural markets.
• Experience in agronomy, technical sales, market development or business development.
• Experience using CRM, digital reporting and data capture tools.

Responsibilities

• Develop trusted relationships with growers, nurseries, distributors, consultants and industry stakeholders.
• Plan and implement trial protocols, conduct field evaluations, and analyse data for product advancement.
• Identify opportunities to increase product awareness, evaluation and adoption.
• Plan and deliver field days, grower meetings, technical presentations and product showcases.
• Support demand generation, forecasting and regional growth initiatives.
• Establish, manage and evaluate field trials and demonstration programs.
• Provide recommendations to support product positioning and portfolio decisions.
• Maintain CRM and market information; monitor market trends and competitive activity.

Skills

Strong communication

Stakeholder engagement

Relationship management

Independent work

Regional travel willingness

Driver's license

CRM usage

Data capture tools

Education

Tertiary qualification in Agriculture/Agro/Horticulture/Plant Science

Tools

CRM

Data capture tools

Job description

Vegetable Seeds | Northern Victoria (Remote)

Bayer is seeking a Market Development Representative to join our Vegetable Seeds team, supporting growers and industry partners across Northern Victoria and surrounding vegetable production regions.

This is an exciting opportunity to combine your agricultural expertise and passion for horticulture to evaluate innovative vegetable seed genetics and support their successful adoption by Australian growers.

You will be based within Northern Victoria or Southern New South Wales, ideally within approximately 400 km of Mildura, this field-based role offers significant autonomy and the opportunity to work closely with growers, nurseries, distributors and industry stakeholders across the region. Regular regional travel is required, with occasional interstate travel.

About The Role

Reporting to the ANZ Vegetable Commercial Lead, you will drive market development activities across Bayer's vegetable seed portfolio, working with crops including melons, watermelons, tomatoes, onions and other vegetable categories.

Partnering closely with Commercial, Product Management, Marketing and Research & Development teams, you will conduct field trials, evaluate new genetics, generate market insights and build strong customer relationships that support regional growth and product adoption.

Role Responsibilities

• Develop trusted relationships with growers, nurseries, distributors, consultants and industry stakeholders.
• Develop and implement trial protocols, conduct field evaluations, and analyse agronomic, disease and performance data to provide evidence-based recommendations for product advancement, positioning and market fit
• Identify opportunities to increase product awareness, evaluation and adoption.
• Plan and deliver field days, grower meetings, technical presentations and product showcases.
• Support demand generation, forecasting and regional growth initiatives.
• Establish, manage and evaluate field trials and commercial demonstration programs.
• Assess varietal performance under local production conditions and capture agronomic, commercial and customer feedback.
• Provide recommendations to support product positioning, advancement and portfolio decisions.
• Maintain accurate customer, trial and market information within CRM and business systems.
• Monitor market trends, competitor activity and emerging opportunities, providing actionable insights to support commercial decision-making.
• Collaborate closely with Commercial, Product Management, Marketing, R&D, Supply Chain and Customer Operations teams.
• Ensure all activities are conducted in accordance with Bayer's safety, stewardship and regulatory requirements.
• Maintain safe work practices during travel, customer visits and field activities

Required Experience & Qualifications

• Tertiary qualification in Agriculture, Agronomy, Horticulture, Plant Science or a related discipline, or equivalent industry experience.
• Experience within agriculture, horticulture, vegetable production, seed, crop protection or a related industry.
• Strong communication, stakeholder engagement and relationship management skills.
• Ability to work independently and effectively manage a geographically dispersed territory.
• Current unrestricted driver's licence.
• Willingness to undertake regular regional travel (approximately 50-60%).
• Experience conducting field trials, demonstrations or product evaluation programs.
• Knowledge of Australian vegetable production systems and horticultural markets
• Experience in agronomy, technical sales, market development or business development roles.
• Experience using CRM, digital reporting and data capture tools.

Please note:

Applicants must have current and ongoing working rights in Australia. Visa sponsorship is not available for this position; however, candidates holding valid Australian work visas, including eligible regional visas, are encouraged to apply.

Be part of something bigger

At Bayer, we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from the unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining ‘impossible’.

There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Be you @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, or gender identity.

We encourage First Nations people to apply. We also welcome applicants with diverse educational backgrounds, professional knowledge, personality types, thinking styles and life experiences. If you have a disability or special need that requires accommodation to please let us know.

At Bayer we support your career.

Recruitment agencies

Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.

Location:

Australia : Victoria : Regional || Australia : Victoria : Hawthorn East || Australia : Victoria : Melbourne

Division:

Crop Science

Reference Code:

885141