Regional Marketing Manager, ANZ

Mixpanel, Inc.; Sydney; Presencial; AUD 120.000 - 150.000; Jornada completa

Descripción de la vacante

Mixpanel is hiring a Senior Regional Marketing Manager to build the ANZ business from the ground up. You will own programs across the customer lifecycle—from acquisition to retention—with events at the core. This role requires comfort with ambiguity and the ability to define effective approaches where no playbook exists.

You will report to the APAC Marketing Director, balancing hands-on execution with strategic judgment, and partner with cross-functional teams to shape ANZ priorities and impact.

Responsabilidades

• Own and execute ANZ marketing across the full customer lifecycle: acquisition, conversion, activation and retention, with events as a core component.
• Define the ANZ playbook in a market with no existing framework and bring in the right partners to accelerate growth.
• Serve as the go-to expert for ANZ input across teams, balancing hands-on execution with strategic judgment.

Descripción del empleo

About Mixpanel

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel's AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

About the APAC Marketing Team

The APAC Marketing team builds pipeline, awareness, and retention across one of Mixpanel's most strategic growth regions. We run everything from events and partner marketing to localization and customer marketing, working closely with counterparts in EMEA and the US and cross-functionally with sales, partnerships, pre-sales, and customer success across APAC.

About the Role

We're hiring a Senior Regional Marketing Manager to help build the foundations of our ANZ business from the ground up. You'll own programs across the full customer lifecycle: acquisition, conversion, activation, and retention, with events as a core piece of the mix. This is a role for someone who can navigate ambiguity with confidence, since there's no existing playbook for this market yet. You'll define what works, bring in the right partners, and become the go-to expert other teams turn to for input on ANZ. Reporting to the APAC Marketing Director, you'll balance hands-on execution with the judgment to know which bets are worth making and which tradeoffs matter most.

Responsibilities

• Own and execute ANZ marketing