ANZ Marketing Lead — AI-Driven Growth & Impact

Gentrack; Melbourne; Hybrid; AUD 130,000 - 180,000; Full time

Job summary

Gentrack in Melbourne is seeking a Senior Marketing Manager for ANZ to lead regional marketing strategy and execution across Australia and New Zealand. You’ll partner with sales and product teams, drive demand generation, and shape AI-enabled campaigns to accelerate growth.

You’ll join a high-performing marketing team, embrace flexible work arrangements, and play a pivotal role in raising brand visibility, managing events, and collaborating with global colleagues to deliver integrated campaigns.

Qualifications

• 6-10+ years in B2B marketing, tech/software environment.
• Go-to-market planning with demand generation experience.
• Analytical and data-driven approach to programs and outcomes.
• Ability to use AI tools effectively in fast-paced growth.
• Excellent interpersonal and communication skills.
• Highly organized and detail oriented.

Responsibilities

• Lead regional ANZ marketing strategy aligned with global goals and local sales objectives.
• Plan and deliver integrated campaigns across digital, social, events, and traditional channels.
• Develop ABM programs to support Sales and Pre-Sales teams.
• Collaborate with Sales, Product, and global Marketing teams for integrated execution.
• Manage events, agencies, and vendor relationships, ensuring brand excellence.

Skills

B2B marketing

Go-to-market planning

Demand generation

Analytical

AI tools

Interpersonal communication

Organization

Tools

HubSpot

Job description

Gentrack in Melbourne is seeking a Senior Marketing Manager for ANZ to lead regional marketing strategy and execution across Australia and New Zealand. You’ll partner with sales and product teams, drive demand generation, and shape AI-enabled campaigns to accelerate growth.

You’ll join a high-performing marketing team, embrace flexible work arrangements, and play a pivotal role in raising brand visibility, managing events, and collaborating with global colleagues to deliver integrated campaigns.