ANZ Marketing Lead: AI-Driven Growth & Campaigns

Gentrack Ltd (Global)

Melbourne

Hybrid

AUD 150,000 - 190,000

Full time

8 hours ago

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Job summary

Gentrack Ltd (Global) in Melbourne is seeking a senior ANZ Marketing leader to shape campaigns across Australia and New Zealand. You will partner with sales and product, drive demand, and leverage AI-enabled tools to accelerate growth.

Reporting to the APAC Regional Marketing Director, you will manage regional priorities, collaborate with global teams, and travel as needed to support events and customer engagement. This is a hybrid role with three days in office and two days flexible.

Qualifications

6-10+ years in B2B marketing for tech/software.
Go-to-market planning and hands-on execution.
Analytical approach to campaign measurement.
Ability to use AI tools effectively.
Excellent interpersonal and writing skills.
Highly organized with attention to detail.

Responsibilities

Develop and lead ANZ regional marketing strategy aligned with global goals and local sales objectives.
Partner with sales, product and global marketing to ensure integrated campaigns and execution.
Lead demand generation across digital, social, events and ABM programs.
Monitor market trends and competitors; translate insights into campaigns and content.
Lead regional trade shows, events and partner activities; adjust strategies as needed.