Regional Marketing Lead, Tech Growth (ANZ/APAC)

Motion Recruitment; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Motion Recruitment is seeking a commercially minded Marketing Manager to shape regional strategy and lead a small team across Australia and New Zealand. You will work closely with Sales, Product and Client Services to translate priorities into targeted campaigns that build brand awareness and demand.

You’ll own integrated marketing plans, manage digital campaigns on HubSpot and social channels, and drive events and content programs.

Qualifications

• 7+ years’ experience developing and delivering marketing strategies.
• Strong experience managing marketing programs from strategy through to execution.
• A commercial, data-driven approach with ability to connect marketing activity to business outcomes.
• Experience across digital marketing, content, campaigns, events and communications.
• Strong analytical skills, with ability to measure KPIs, interpret performance data and turn insights into action.
• Excellent written and verbal communication skills, with the ability to simplify complex products and concepts.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Experience working collaboratively across Sales, Product and other business functions.
• Confidence influencing stakeholders and driving alignment across teams without direct authority.
• Strong attention to detail, including editing and proofreading.

Responsibilities

• Own and deliver integrated marketing plans across Australia and New Zealand, with growing responsibility across the wider Asia-Pacific region.
• Translate business priorities, customer insights and product capabilities into targeted campaigns that drive awareness, engagement and demand.
• Lead, coach and collaborate with a small regional marketing team.
• Partner closely with Sales, Product and Client Services to align marketing activity with commercial priorities.
• Deliver digital marketing campaigns across platforms including HubSpot, LinkedIn, websites and email, as well as emerging AI-enabled tools.
• Develop and deliver a regional events and engagement program, including industry events, customer events, seminars and strategic partnerships.
• Develop and manage content including newsletters, thought leadership, case studies, communications and other customer-facing materials.
• Track campaign performance, engagement, pipeline contribution and ROI, using data to continually improve marketing activity.
• Manage agencies, suppliers, budgets and timelines while maintaining consistent brand and messaging.
• Work with regional and global teams to ensure local marketing priorities align with broader business objectives.

Skills

Marketing strategy

Digital marketing

Content creation

Campaign management

Events management

Analytics

Stakeholder management

Leadership

Editing & proofreading

Education

Tertiary qualifications in Marketing, Business or related discipline

Tools

HubSpot

CRM

CMS

Marketing automation

SEO/SEM

Job description

Motion Recruitment is seeking a commercially minded Marketing Manager to shape regional strategy and lead a small team across Australia and New Zealand. You will work closely with Sales, Product and Client Services to translate priorities into targeted campaigns that build brand awareness and demand.

You’ll own integrated marketing plans, manage digital campaigns on HubSpot and social channels, and drive events and content programs.