ANZ Regional Growth Marketing Manager

Mixpanel, Inc.; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Mixpanel is hiring a Senior Regional Marketing Manager to build the ANZ business from the ground up. You will own programs across the customer lifecycle—from acquisition to retention—with events at the core. This role requires comfort with ambiguity and the ability to define effective approaches where no playbook exists.

You will report to the APAC Marketing Director, balancing hands-on execution with strategic judgment, and partner with cross-functional teams to shape ANZ priorities and impact.

Responsibilities

• Own and execute ANZ marketing across the full customer lifecycle: acquisition, conversion, activation and retention, with events as a core component.
• Define the ANZ playbook in a market with no existing framework and bring in the right partners to accelerate growth.
• Serve as the go-to expert for ANZ input across teams, balancing hands-on execution with strategic judgment.

Job description

Mixpanel is hiring a Senior Regional Marketing Manager to build the ANZ business from the ground up. You will own programs across the customer lifecycle—from acquisition to retention—with events at the core. This role requires comfort with ambiguity and the ability to define effective approaches where no playbook exists.

You will report to the APAC Marketing Director, balancing hands-on execution with strategic judgment, and partner with cross-functional teams to shape ANZ priorities and impact.