Marketing Manager, Account-Based Experience — ANZ

AvePoint; Sydney; Hybrid; AUD 140,000 - 200,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Private health insurance

Tuition reimbursement

Generous PTO (AvePoint holidays)

Mobile phone plan reimbursement

Dedication Awards

Employee Referral Program

Novated leasing

Job summary

AvePoint in Sydney, Australia, seeks a Manager, Account-Based Experience - ANZ to partner with the ANZ Sales organization, design regional ABX programs, and drive pipeline and revenue growth. You will bridge sales and marketing, align priorities, and coordinate programs across demand generation, events, content, and customer marketing.

The ideal candidate has 5+ years in B2B marketing, experience partnering with Sales, and a strong ABX/ABM track record to deliver measurable impact and ROI.

Qualifications

• 5+ years of B2B marketing experience, ideally within enterprise technology or SaaS.
• Proven experience partnering with Sales leadership and account teams to support regional and account-level revenue priorities.
• Experience developing and executing ABM or ABX programs, including account selection, personalization, multi-channel activation, and engagement measurement.
• Demonstrated ability to create integrated marketing programs that contribute to account engagement, pipeline creation, and opportunity acceleration.
• Strong understanding of the ANZ enterprise technology market, regional buyer behavior, and partner ecosystem.
• Strong commercial judgment and the ability to translate sales priorities into clear marketing strategies and programs.
• Experience using ABM, marketing automation, analytics, and CRM platforms such as 6sense, Marketo, Power BI, and Dynamics.
• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities and clearly present recommendations and results.
• Experience working cross-functionally within a global, matrixed marketing organization.
• Previous experience managing and developing at least one direct report.

Responsibilities

• Sales Partnership: primary marketing partner to ANZ Sales leadership and account teams.
• Sales and Marketing Alignment: bridge between ANZ Sales and the broader Marketing organization.
• Regional ABX Strategy: develop and execute the ANZ ABX strategy across priority accounts.
• Account Planning: participate in pipeline reviews and regional sales meetings.
• Regional Programs and Account Experiences: lead regional programs and tailored account activations.
• Demand Generation Partnership: coordinate with global Demand Gen to align campaigns with ANZ priorities.
• Account Insights and Personalization: use intent data and feedback to inform strategy.
• Cross-Functional Coordination: work across Demand Gen, Digital, Events, Content, Product Marketing, Partner Marketing, Customer Marketing, and RevOps.
• Performance Measurement: measure engagement, pipeline, and ROI using Power BI, 6sense, Marketo, Dynamics.
• Team Leadership: manage and mentor at least one direct report.

Skills

B2B marketing

Sales partnership

ABM/ABX programs

Integrated campaigns

Analytical

Communication

Project management

Cross-functional collaboration

Tools

6sense

Marketo

Power BI

Dynamics

CRM

Job description

About the Role

We are seeking a Manager, Account-Based Experience - ANZ to serve as the primary marketing partner to the ANZ Sales organization. This role will work closely with Sales leadership and account teams to understand regional priorities, identify where marketing can have the greatest impact, and develop programs that strengthen account engagement, accelerate pipeline, and support revenue growth.

This person will lead the regional Account-Based Experience strategy and serve as the bridge between Sales and the broader Marketing organization. They will communicate marketing plans to Sales, bring regional and account-level priorities back to Marketing, and coordinate support across demand generation, events, digital, partner marketing, customer marketing, content, and other teams.

The ideal candidate is a commercially minded, data-driven marketer who builds credibility with Sales, translates business needs into meaningful marketing programs, and is comfortable moving between strategic planning and hands-on execution.

Key Responsibilities

• Sales Partnership: Serve as the primary marketing partner to ANZ Sales leadership and account teams, building a strong understanding of regional goals, territory priorities, account plans, and pipeline needs.
• Sales and Marketing Alignment: Act as the bridge between ANZ Sales and the broader Marketing organization by communicating plans, gathering regional feedback, and coordinating support across teams.
• Regional ABX Strategy: Develop and execute the ANZ ABX strategy across priority accounts, active opportunities, and strategic customer relationships.
• Account Planning: Participate in account planning, pipeline reviews, QBRs, and regional sales meetings to identify where marketing can best support engagement and growth.
• Regional Programs and Account Experiences: Lead regional programs, including trade shows, conferences, executive experiences, and tailored account activations, while maintaining a clear focus on engaging priority accounts and supporting pipeline goals.
• Demand Generation Partnership: Partner with the global Demand Generation team to connect campaigns with ANZ sales priorities, target accounts, and pipeline needs, while ensuring Sales understands available programs and how to engage.
• Account Insights and Personalization: Use intent data, account engagement, market intelligence, and seller feedback to identify opportunities and inform program strategy, messaging, and personalization.
• Cross-Functional Coordination: Work across Demand Generation, Digital, Events, Content, Product Marketing, Partner Marketing, Customer Marketing, and RevOps to deliver coordinated support for direct and partner-led growth, including identifying opportunities for customer stories, video content, webinars, and other regional programs.
• Performance Measurement: Measure account engagement, sourced and influenced pipeline, opportunity progression, and program ROI using platforms such as Power BI, 6sense, Marketo, and Dynamics. Translate results into clear recommendations and next steps.
• Team Leadership: Manage and mentor at least one direct report, providing clear direction, supporting professional development, and ensuring high-quality execution.

What You Will Bring to the Team

We look for colleagues who value agility, passion, and teamwork—people who bring fresh ideas, take ownership, and want the opportunity to learn, grow, and make a measurable contribution.

• 5+ years of B2B marketing experience, ideally within enterprise technology or SaaS.
• Proven experience partnering with Sales leadership and account teams to support regional and account-level revenue priorities.
• Experience developing and executing ABM or ABX programs, including account selection, personalization, multi-channel activation, and engagement measurement.
• Demonstrated ability to create integrated marketing programs that contribute to account engagement, pipeline creation, and opportunity acceleration.
• Strong understanding of the ANZ enterprise technology market, regional buyer behavior, and partner ecosystem.
• Strong commercial judgment and the ability to translate sales priorities into clear marketing strategies and programs.
• Experience using ABM, marketing automation, analytics, and CRM platforms such as 6sense, Marketo, Power BI, and Dynamics.
• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities and clearly present recommendations and results.
• Experience working cross-functionally within a global, matrixed marketing organization.
• Previous experience managing and developing at least one direct report.

Benefits We Offer

• Competitive market-based compensation.
• Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC.
• Work-life balance through a hybrid working model of three days per week in the office.
• Generous PTO allowance, including specific AvePoint holidays such as Birthday Day, Family Day, Holiday Half Day, and Community Outreach Half Day.
• Private health insurance.
• Mobile phone plan reimbursement.
• Tuition reimbursement.
• Dedication Awards.
• Employee Referral Program.
• Novated leasing.
• And much more!

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe diversity and inclusion drive our success and are at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue working toward creating a workforce that represents the diversity of our customers and communities.

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