Regional Manager - NSW

EDU Holdings

Sydney

On-site

AUD 120,000 - 160,000

Full time

3 days ago
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Benefits offered by this job

Supportive team
Career progression
Breakfast supplied
Training and development opportunities
Diversity & Inclusion

Job summary

EDU is seeking a Regional Manager (VET) to lead a high-performing network of onshore education agents and drive international enrolments for ALG. You will collaborate with Admissions and Student Experience to streamline recruitment, manage provider risk, and minimise visa rejections.

The role covers regional and campus targets, forecasting, and development of international marketing initiatives, with emphasis on agent performance and market insights across Australia.

Qualifications

  • Tertiary qualification in relevant field; postgraduate preferred.
  • Minimum 3 years' experience in international student recruitment, sales/marketing.
  • Knowledge of ESOS Act and National Code 2018.
  • Experience developing marketing and sales plans and managing accounts.
  • Proficiency in Microsoft Office365 and PRISMS.
  • Experience with Salesforce, HubSpot or other CRM.
  • Excellent written and oral communication; strong interpersonal skills.

Responsibilities

  • Own and deliver regional and campus-specific international student recruitment targets.
  • Oversee conversion from enquiry to enrolment.
  • Drive sales programs to increase conversion in the international market.
  • Ensure agents provide accurate, timely advice to prospective students.
  • Forecast sales results with Head of International Student Recruitment and GM, Future Students.
  • Assist in marketing and promotional activities for EDU and ALG.
  • Provide insights into market developments and recruitment opportunities.

Skills

Sales & Marketing
CRM systems
Account management
Communication
Interpersonal skills
Strategic planning
Regulatory awareness

Education

Tertiary qualification in relevant field
Postgraduate qualification preferred
Knowledge of ESOS Act and National Code

Tools

Salesforce
HubSpot
Microsoft Office365
PRISMS

Job description

EDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide:

Australian Learning Group (ALG): VET provider for international students. Learn more aboutALG.
Ikon Institute of Australia (Ikon): HE provider for domestic and international students. Learn more aboutIkon.

About the role

As Regional Manager (VET), you'll play a key role in achieving international enrolment targets for Australian Learning Group (ALG). You'll establish, nurture, and strategically lead a high-performing network of onshore education agents. Working closely with Admissions and Student Experience, you'll streamline recruitment while actively managing provider risk ratings and minimizing visa rejections.

Key Responsibilities:
  • Own and deliver individual, regional and campus-specific international studentrecruitment/enrolment sales targets for EDU's vocational education courses (ALG), and work collaboratively with the team towards achievement of group targets
  • Oversee the conversion of pipeline from enquiry/application to enrolment
  • Drive sales programs and processes to increase sales conversion for theinternational market segment
  • Focus on the conversion of pipeline from enquiry/application to enrolment
  • Provide support to ensure that Education Agents provide accurate, timely andcomprehensive advice and support to prospective students
  • Accurately forecast sales results, working closely with the Head of InternationalStudent Recruitment and where applicable, with the General Manager, FutureStudents
  • Assist in the development of marketing and promotional activities for theInstitutions and Courses and assist the Education Agents;
  • Provide insights into market developments and related recruitment opportunities
Account Management
  • Manage and coordinate education agent partners including identification of newagents and establishment and maintenance of agreement and incentivearrangements
  • Contribute to the agent marketing program, including marketing to and withagents
  • Ensure agent management is conducted in accordance with relevant policies and regulatory requirements
  • Problem-solving with agents and students as required
Marketing
  • Contribute to the development and implementation of EDU's (and ALG's) strategic international student marketing and recruitment plan
  • Evaluate and report on international market opportunities for EDU's VET product
  • Be the expert for the state and regional international student market, ensuring
  • EDU maximises opportunities for revenue growth in the segment
  • Contribute to the development and execution of international student marketing
  • campaigns, working closely with the EDU brand marketing teams
  • Adhere to, monitor and report on budgets as required
Compliance
  • Ensure all practices remain aligned to relevant policies and regulatory requirements
  • Participate in relevant industry and regulator workshops on compliance and regulation as required
  • Participate in internal and external compliance and quality assurance activities as required
  • Ensure students recruited via agents meet the Genuine Temporary Entrant and relevant student visa requirements
Education, Experience & Skills
  • Tertiary qualification in relevant field, post graduate preferred
  • Minimum 3 years' sales and marketing experience in international student recruitment, VET experience desirable
  • Knowledge on the Education Services for Overseas Students Act (2000) and its associated regulations, including National Code of Practice for Providers of Education and Training to Overseas Students 2018.
  • Experience in developing and implementing marketing and sales plans, and in account management
  • Proficiency in Microsoft Office365 and PRISMS
  • Experience with Salesforce, HubSpot, or other CRM systems
  • Excellent written and oral communication
  • Excellent interpersonal skills with the ability to work autonomously and in a team
  • Positive attitude, results-focused, and strong attention to detail
  • Positive attitude and ability to think creatively and bring innovation to EDU and its Subsidiaries
Why Join us?

A supportive team - When you work with us, you're not just a team member- your part of a supportive community that lifts each other up, values every contribution, and thrives on mutual respect.

Career progression - Here, you'll find an environment where your ideas matter, your growth is prioritized, and you're empowered to do your best work - because when we succeed, we do it together

A positive and fun work environment - Work should be more than just a job - it should be an experience you enjoy!

Daily breakfast supplied - We believe that a positive and fun work environment starts with the little things, and what's better than breakfast?

Training and Development opportunities - Professional development allowance available to invest in your future & help you stay at the forefront of your field

Diversity & Inclusion - We celebrate diversity and are committed to reflecting Australian society to better serve our students. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, sexually and gender diverse people, and individuals of all ages.

Only applicants with the right to live and work in Australia will be considered.

We look forward to receiving your application and potentially welcoming you to our team!

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