Sales (Student Recruitment) Manager

EDU Holdings Limited; City of Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Daily breakfast supplied

Training and development opportunities

Career progression

Positive work environment

Diversity & Inclusion

Job summary

EDU Holdings Limited, through Ikon Institute of Australia, seeks a Sales (Student Recruitment) Manager to drive international enrolments for its higher education offerings. You will manage a top-tier agent network and coordinate with Admissions and Student Experience while maintaining visa risk controls.

The role requires 3+ years in international student recruitment in higher education, strong CRM and marketing capabilities, and a proven track record of meeting regional sales targets.

Qualifications

• Tertiary qualification in relevant field; post graduate preferred.
• Minimum 3 years' sales and marketing experience in international student recruitment within higher education.
• Knowledge of the Education Services for Overseas Students Act (2000) and the National Code 2018.

Responsibilities

• Own and deliver regional and campus-specific international student recruitment targets for Ikon.
• Oversee the conversion of enquiry to enrolment and accurately forecast sales results.
• Drive sales programs to increase conversion for the international market segment.
• Manage education agent partners including identification of new agents and agreements.
• Ensure agent management complies with policies and regulatory requirements.
• Provide insights into market developments and recruitment opportunities.

Skills

Excellent written and oral comms

Excellent interpersonal skills

Cross cultural awareness

Autonomous and team player

Attention to detail

Education

Postgraduate qualification preferred

3+ years international student recruitment sales in HE

Knowledge of ESOS Act and National Code 2018

Tools

Salesforce

HubSpot

CRM systems

Microsoft Office365

PRISMS

Job description

About EDU

EDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide:

Australian Learning Group (ALG): VET provider for international students. Learn more about ALG.

Ikon Institute of Australia (Ikon): HE provider for domestic and international students. Learn more about Ikon.

About The Role

The Sales (Student Recruitment) Manager plays a strategic role in achieving international enrolment goals for EDU’s higher education entity, Ikon. Responsible for managing an active, top-tier agent partner network, this position ensures seamless cross-departmental operations with Admissions and Student Experience while proactively maintaining low provider risk ratings through rigorous visa risk management.

Key Responsibilities

Sales Management

• Own and deliver individual, regional and campus-specific international student recruitment/enrolment sales targets for EDU's higher education courses (Ikon), and work collaboratively with the team towards achievement of group targets
• Oversee the conversion of pipeline from enquiry/application to enrolment
• Drive sales programs and processes to increase sales conversion for the international market segment
• Focus on the conversion of pipeline from enquiry/application to enrolment
• Provide support to ensure that Education Agents provide accurate, timely and comprehensive advice and support to prospective students
• Accurately forecast sales results, working closely with the Head of International Student Recruitment and where applicable, with the General Manager, Future Students
• Assist in the development of marketing and promotional activities for the Institutions and Courses and assist Education Agents;
• Provide insights into market developments and related recruitment opportunities

Account Management

• Manage and coordinate education agent partners including identification of new agents and establishment and maintenance of agreement and incentive arrangements
• Contribute to the agent marketing program, including marketing to and with agents
• Ensure agent management is conducted in accordance with relevant policies and regulatory requirements
• Problem-solving with agents and students as required

Marketing

• Contribute to the development and implementation of EDU’s (and Ikon's) strategic international student marketing and recruitment plan
• Evaluate and report on international market opportunities for EDU’s HE product portfolio
• Be the expert for the state and regional international student market, ensuring EDU maximises opportunities for revenue growth in the segment
• Contribute to the development and execution of international student marketing campaigns, working closely with the EDU brand marketing teams
• Adhere to, monitor and report on budgets as required

Compliance

• Ensure all practices remain aligned to relevant policies and regulatory requirements
• Participate in relevant industry and regulator workshops on compliance and regulation as required
• Participate in internal and external compliance and quality assurance activities as required
• Ensure students recruited via agents meet the Genuine Temporary Entrant and relevant student visa requirements

Financial

• Assist the finance team as required in following up with agents and student concerning unpaid fees

Education, Experience & Skills

• Tertiary qualification in relevant field, post graduate preferred
• Minimum 3 years' sales and marketing experience in international student recruitment, within higher education sector
• Knowledge of the Education Services for Overseas Students Act (2000) and its associated regulations, including National Code of Practice for Providers of Education and Training to Overseas Students 2018.
• Experience in developing and implementing marketing and sales plans, and in account management
• Proficiency in Microsoft Office365 and PRISMS
• Experience with Salesforce, HubSpot, or other CRM systems
• Cross cultural awareness
• Excellent written and oral communication
• Excellent interpersonal skills with the ability to work autonomously and in a team
• Positive attitude, results-focused, and strong attention to detail

Why Join us?

A supportive team - When you work with us, you’re not just a team member—your part of a supportive community that lifts each other up, values every contribution, and thrives on mutual respect.

Career progression- Here, you’ll find an environment where your ideas matter, your growth is prioritized, and you’re empowered to do your best work—because when we succeed, we do it together

A positive and fun work environment- Work should be more than just a job—it should be an experience you enjoy!

Daily breakfast supplied - We believe that a positive and fun work environment starts with the little things, and what’s better than breakfast?

Training and Development opportunities - Professional development allowance available to invest in your future & help you stay at the forefront of your field

Diversity & Inclusion - We celebrate diversity and are committed to reflecting Australian society to better serve our students. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, sexually and gender diverse people, and individuals of all ages.

Next Steps

Apply online or send your resume and cover letter to [e-mail]. Only applicants with the right to live and work in Australia will be considered. Shortlisted candidates will be notified.

We look forward to receiving your application and potentially welcoming you to our team!