Regional Manager - NSW

EDU Holdings Limited; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Breakfast provided daily

Training and development allowance

Career progression

Job summary

EDU Holdings Limited seeks a Regional Manager (VET) to lead ALG's international student recruitment across onshore agents and campuses. You will drive enrolment targets, manage agent partnerships, and streamline recruitment while coordinating with Admissions and Student Experience.

The role requires 3+ years in international student recruitment, strong CRM skills (Salesforce/HubSpot/PRISMS), and a proven ability to forecast sales and manage budgets.

Qualifications

• Tertiary qualification in relevant field, post graduate preferred.
• Minimum 3 years' sales and marketing experience in international student recruitment, VET experience desirable.
• Knowledge of the Education Services for Overseas Students Act 2000 and its regulations, including National Code 2018.
• Experience in developing and implementing marketing and sales plans, and account management.
• Proficiency in Microsoft Office365 and PRISMS.
• Experience with Salesforce, HubSpot, or other CRM systems.

Responsibilities

• Own and deliver regional international student recruitment targets for ALG.
• Oversee conversion of enquiry to enrolment.
• Forecast sales results with Head of International Student Recruitment and General Manager, Future Students.
• Manage education agent partners and establish agreements and incentives.
• Contribute to international student marketing planning and campaigns.
• Ensure compliance with policies and regulatory requirements.

Skills

Sales experience

Marketing

Intercultural communication

Autonomous

Team collaboration

Attention to detail

Excellent communication

Education

Tertiary qualification

Tools

Salesforce

HubSpot

PRISMS

Office 365

Job description

About EDU

EDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide:

Australian Learning Group (ALG)

VET provider for international students. Learn more about ALG.

Ikon Institute of Australia (Ikon)

HE provider for domestic and international students. Learn more about Ikon.

About The Role

As Regional Manager (VET), you’ll play a key role in achieving international enrolment targets for Australian Learning Group (ALG). You’ll establish, nurture, and strategically lead a high-performing network of onshore education agents. Working closely with Admissions and Student Experience, you’ll streamline recruitment while actively managing provider risk ratings and minimizing visa rejections.

Key Responsibilities

Sales Management

• Own and deliver individual, regional and campus-specific international student recruitment/enrolment sales targets for EDU's vocational education courses (ALG), and work collaboratively with the team towards achievement of group targets
• Oversee the conversion of pipeline from enquiry/application to enrolment
• Drive sales programs and processes to increase sales conversion for the international market segment
• Focus on the conversion of pipeline from enquiry/application to enrolment
• Provide support to ensure that Education Agents provide accurate, timely and comprehensive advice and support to prospective students
• Accurately forecast sales results, working closely with the Head of International Student Recruitment and where applicable, with the General Manager, Future Students
• Assist in the development of marketing and promotional activities for the Institutions and Courses and assist the Education Agents;
• Provide insights into market developments and related recruitment opportunities

Account Management

• Manage and coordinate education agent partners including identification of new agents and establishment and maintenance of agreement and incentive arrangements
• Contribute to the agent marketing program, including marketing to and with agents
• Ensure agent management is conducted in accordance with relevant policies and regulatory requirements
• Problem-solving with agents and students as required

Marketing

• Contribute to the development and implementation of EDU’s (and ALG's) strategic international student marketing and recruitment plan
• Evaluate and report on international market opportunities for EDU’s VET product
• portfolio
• Be the expert for the state and regional international student market, ensuring
• EDU maximises opportunities for revenue growth in the segment
• Contribute to the development and execution of international student marketing
• campaigns, working closely with the EDU brand marketing teams
• Adhere to, monitor and report on budgets as required

Compliance

• Ensure all practices remain aligned to relevant policies and regulatory requirements
• Participate in relevant industry and regulator workshops on compliance and regulation as required
• Participate in internal and external compliance and quality assurance activities as required
• Ensure students recruited via agents meet the Genuine Temporary Entrant andrelevant student visa requirements

Education, Experience & Skills

• Tertiary qualification in relevant field, post graduate preferred
• Minimum 3 years' sales and marketing experience in international student recruitment, VET experience desirable
• Knowledge on the Education Services for Overseas Students Act (2000) and its associated regulations, including National Code of Practice for Providers of Education and Training to Overseas Students 2018.
• Experience in developing and implementing marketing and sales plans, and in account management
• Proficiency in Microsoft Office365 and PRISMS
• Experience with Salesforce, HubSpot, or other CRM systems
• Cross cultural awareness
• Excellent written and oral communication
• Excellent interpersonal skills with the ability to work autonomously and in a team
• Positive attitude, results-focused, and strong attention to detail
• Positive attitude and ability to think creatively and bring innovation to EDU and its Subsidiaries

Why Join us?

A supportive team - When you work with us, you’re not just a team member—your part of a supportive community that lifts each other up, values every contribution, and thrives on mutual respect.

Career progression- Here, you’ll find an environment where your ideas matter, your growth is prioritized, and you’re empowered to do your best work—because when we succeed, we do it together

A positive and fun work environment- Work should be more than just a job—it should be an experience you enjoy!

Daily breakfast supplied - We believe that a positive and fun work environment starts with the little things, and what’s better than breakfast?

Training and Development opportunities - Professional development allowance available to invest in your future & help you stay at the forefront of your field

Diversity & Inclusion - We celebrate diversity and are committed to reflecting Australian society to better serve our students. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, sexually and gender diverse people, and individuals of all ages.

Next Steps

Apply online or send your resume and cover letter to [e-mail]. Only applicants with the right to live and work in Australia will be considered. Shortlisted candidates will be notified. We look forward to receiving your application and potentially welcoming you to our team!