Product Engagement Architect (In-App Campaigns)

Certus Recruitment Australia; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Biannual bonus

Hybrid work

Transportation allowance

Job summary

Certus Recruitment Australia is seeking an experienced In‑App Campaign & Engagement Specialist to join a fast‑growing product team in a hybrid Melbourne setup. You will own the design, launch and optimization of in‑app campaigns driving retention, engagement and ARPU, collaborating with Product, Engineering, Analytics and Operations.

The role emphasizes product thinking over marketing, with a strong focus on data analytics, PRD documentation, and cross‑functional delivery.

Qualifications

• 5+ years in Product Planning, Growth, CRM/Lifecycle Marketing or In‑App Campaign Management; 3+ years for exceptional candidates.
• Experience with PRDs and product requirements.
• Experience with Axure, Figma or similar wireframing tools.

Responsibilities

• Develop in-app campaign calendars aligned with retention, reactivation, conversion and ARPU objectives.
• Design campaign mechanics including eligibility rules, rewards, user journeys and interaction flows.
• Prepare clear PRDs and campaign briefs for Product and Engineering teams (Axure/Figma experience is advantageous).
• Partner with cross-functional teams from concept through to launch and optimisation.
• Analyse campaign performance including funnel metrics, cohorts, ROI and uplift.
• Identify opportunities through customer segmentation, behavioural insights and market trends.
• Support A/B testing and experimentation initiatives.
• Work closely with Product Operations and Analytics teams to measure success and drive continuous improvement.

Skills

Analytical skills

Data-driven decision making

PRD writing

Stakeholder management

Axure/Figma experience

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Axure

Figma

Job description

Certus Recruitment Australia is seeking an experienced In‑App Campaign & Engagement Specialist to join a fast‑growing product team in a hybrid Melbourne setup. You will own the design, launch and optimization of in‑app campaigns driving retention, engagement and ARPU, collaborating with Product, Engineering, Analytics and Operations.

The role emphasizes product thinking over marketing, with a strong focus on data analytics, PRD documentation, and cross‑functional delivery.