Product (Campaign) Engagement Specialist

Certus Recruitment Group; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Biannual bonus

Hybrid work

Transportation allowance

Job summary

Certus Recruitment Australia is seeking an experienced In‑App Campaign & Engagement Specialist to join a fast‑growing product team in a hybrid Melbourne setup. You will own the design, launch and optimization of in‑app campaigns driving retention, engagement and ARPU, collaborating with Product, Engineering, Analytics and Operations.

The role emphasizes product thinking over marketing, with a strong focus on data analytics, PRD documentation, and cross‑functional delivery.

Qualifications

• 5+ years in Product Planning, Growth, CRM/Lifecycle Marketing or In‑App Campaign Management; 3+ years for exceptional candidates.
• Experience with PRDs and product requirements.
• Experience with Axure, Figma or similar wireframing tools.

Responsibilities

• Develop in-app campaign calendars aligned with retention, reactivation, conversion and ARPU objectives.
• Design campaign mechanics including eligibility rules, rewards, user journeys and interaction flows.
• Prepare clear PRDs and campaign briefs for Product and Engineering teams (Axure/Figma experience is advantageous).
• Partner with cross-functional teams from concept through to launch and optimisation.
• Analyse campaign performance including funnel metrics, cohorts, ROI and uplift.
• Identify opportunities through customer segmentation, behavioural insights and market trends.
• Support A/B testing and experimentation initiatives.
• Work closely with Product Operations and Analytics teams to measure success and drive continuous improvement.

Skills

Analytical skills

Data-driven decision making

PRD writing

Stakeholder management

Axure/Figma experience

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Axure

Figma

Job description

Product (Campaign) Engagement Specialist

In-App Campaign & Engagement Specialist (Product Focused and not marketing focused)

Please note we are looking for product focused candidates and not marketing focused candidates

South Melbourne, VIC | Hybrid (Work from home every Monday) 4 days per week in the office

$90,000-$120,000 + Biannual Bonus (Bonuses in June and July)

Full-Time Working hours - 10:00am-6:00pm or 11:00am-7:00pm (please don't apply if you cannot do these working hours)

Our client is looking for an experienced In-App Campaign & Engagement Specialist to join their growing Product team. This is an exciting opportunity for someone who enjoys combining product thinking, customer engagement, analytics, and campaign optimisation to create engaging user experiences within a consumer mobile application.

If you have experience designing in-app campaigns, CRM/lifecycle strategies, or growth initiatives—and love using data to improve customer engagement—this could be the perfect next step in your career.

What's on Offer

• Competitive salary of$90,000-$120,000 (Salary is slightly negotiable for a great candidate)
• Hybrid working arrangement withwork from home every Monday
• Transportation allowance of$20 per daywhen working until 7:00pm in the office
• Biannual performance bonus paid inJune and December(pro-rated based on your commencement date)
• Opportunity to work on high-impact customer engagement initiatives within a fast-paced product environment

About the Role

Reporting to the Operations Leader, you'll be responsible for planning, designing, launching and optimising in-app campaigns that drive user retention, engagement, conversion and revenue.

Working closely with Product, Engineering, Analytics and Operations teams, you'll translate business objectives into structured campaign logic, user journeys and product requirements before analysing results and continuously improving campaign performance.

Key Responsibilities

• Develop in-app campaign calendars aligned with retention, reactivation, conversion and ARPU objectives
• Design campaign mechanics including eligibility rules, rewards, user journeys and interaction flows
• Prepare clear PRDs and campaign briefs for Product and Engineering teams (Axure/Figma experience is advantageous)
• Partner with cross-functional teams from concept through to launch and optimisation
• Analyse campaign performance including funnel metrics, cohorts, ROI and uplift
• Identify opportunities through customer segmentation, behavioural insights and market trends
• Support A/B testing and experimentation initiatives
• Work closely with Product Operations and Analytics teams to measure success and drive continuous improvement

About You

You'll bring:

• Bachelor's degree or equivalent experience
• 5+ years' experience in Product Planning, Growth, CRM/Lifecycle Marketing or In-App Campaign Management within consumer internet or mobile applications (3+ years considered for exceptional candidates)
• Strong analytical and problem-solving skills
• Experience writing Product Requirement Documents (PRDs)
• Experience with Axure, Figma or similar wireframing tools
• Ability to make data-driven decisions using dashboards and campaign analytics
• Excellent communication and stakeholder management skills
• Full Australian working rights

Highly Regarded

• Experience with gamification including promotions, bonuses, missions or leaderboards
• Experience within gaming, sports, fintech, subscription or other consumer digital products
• SQL or campaign analytics experience
• Knowledge of user segmentation, churn prevention or VIP customer programs
• Experience within the online betting industry
• Previous leadership or people management experience
• Mandarin language skills

Additional Information

• Core Competency: Experience in designing in-app mechanics (e.g., bonus rules, mission systems, gamification) rather than running ad campaigns on external platforms (FB/TikTok/Google Ads).
• Deliverables:Candidates must be comfortable writing PRDs (Product Requirement Documents), defining user flows, and mapping out edge cases for engineers, rather than focusing on ad copy or brand creative.
• KPIs:Shift focus from CAC (Customer Acquisition Cost) to Retention, LTV, and ARPU optimization within the product. (That means he/she has data driven or hands-on SQL or understanding Data driven model to make/Design the KPI Target and achieve it)
• "Product Operation team's In-App Specialist" who understands how to build and iterate on product features, not a marketer who drives external traffic.

If you're passionate about creating engaging customer experiences through data-driven product campaigns and would like to work in a collaborative, innovative environment, we'd love to hear from you.

Applicants must have full Australian working rights.