In App Engagement Specailist

Pearson Carter Limited; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

Pearson Carter Limited is seeking an In-App Campaign & Engagement Specialist in Melbourne to design, plan, and optimise in-app campaigns, bonuses, and promotions. You will translate business goals into campaign logic, user flows, and PRDs, using data to iterate on performance.

This role favors strong product thinking with growth experience on consumer mobile products. You will work across teams from concept to launch, analyse cohorts and ROI, and uncover opportunities from user insights and

Qualifications

• Bachelor’s degree or equivalent experience.
• 5 years in product planning, in-app campaign/growth, CRM/lifecycle, or related roles on internet or mobile consumer products (3 years for exceptional candidates).
• Strong logical thinking and structured problem-solving.
• Proficiency in Axure (or similar) and PRD writing.
• Data-informed decision making; comfortable reviewing dashboards and test results.
• Excellent communication and stakeholder management.
• Full Australian work rights.
• Must speak and write Mandarin.

Responsibilities

• Plan in-app campaign calendars aligned to retention, conversion, reactivation, and ARPU goals.
• Design campaign concepts: eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic.
• Write clear PRDs and campaign briefs (Axure/Figma wireframes a plus) for product and engineering delivery.
• Work cross-functionally from concept → launch → post-launch optimisation.
• Analyse campaign performance (cohorts, funnel, ROI, uplift) and recommend refinements.
• Identify new opportunities from user behaviour, segmentation, and market insights.
• Support A/B tests and structured experimentation where applicable.
• Collaborate with Product Operations and Analytics on measurement and learnings.

Skills

In-app campaigns

Product planning

CRM / lifecycle

Growth on mobile products

Axure

PRD writing

Data-informed decisions

Stakeholder management

Communication

Mandarin (spoken & written)

Education

Bachelor’s degree or equivalent experience

Tools

Axure

Figma

Job description

About the Role

We are seeking an In-App Campaign & Engagement Specialist to plan, design, and optimise in-app campaigns, bonuses, and promotional activities. You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance. This role suits someone with strong product thinking and experience in campaign planning, CRM/lifecycle, or growth on consumer mobile products — not traditional offline or brand-only marketing.

Key Responsibilities

• Plan in-app campaign calendars aligned to retention, conversion, reactivation, and ARPU goals
• Design campaign concepts: eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic
• Write clear PRDs and campaign briefs (Axure/Figma wireframes a plus) for product and engineering delivery
• Work cross-functionally from concept → launch → post-launch optimisation
• Analyse campaign performance (cohorts, funnel, ROI, uplift) and recommend refinements
• Identify new opportunities from user behaviour, segmentation, and market insights
• Support A/B tests and structured experimentation where applicable
• Collaborate with Product Operations and Analytics on measurement and learnings

Requirements

• Bachelor’s degree or equivalent experience
• 5 years in product planning, in-app campaign/growth, CRM/lifecycle, or related roles on internet or mobile consumer products (3 years for exceptional candidates)
• Strong logical thinking and structured problem-solving
• Proficiency in Axure (or similar) and PRD writing
• Data-informed decision making; comfortable reviewing dashboards and test results
• Excellent communication and stakeholder management
• Full Australian work rights
• . Can Speak and Write Mandarin is a must

Nice to Have

• Experience with bonus/promo mechanics, leaderboards, missions, or gamified engagement
• Background in gaming, sports, fintech, or subscription/consumer apps
• Hands-on SQL or campaign analytics tools
• Familiarity with user segmentation, churn win-back, or VIP/high-value user programs
• Experience in Online Betting Industry.
• Prior people management experience (optional