CRM Specialist - Engagement and Adoption

Intevoo; Australia; Híbrido; AUD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Mable is looking for a CRM Specialist. This is a full time role, reporting to the Senior Manager, Engagement & Adoption. The role sits within the Engagement & Retention team, which is part of the wider Growth Team at Mable.

The CRM Specialist is responsible for building and optimising automated customer lifecycle journeys that drive engagement, growth, and retention across email, SMS, push, and in-app channels.

Formación

• 2+ years hands-on CRM campaign management and optimisation experience.
• Experience with Marketing Automation & Customer Engagement platforms (Braze preferred).
• Proficiency with Google Workspace and collaboration tools (Jira, Miro, Confluence).
• Excellent communication and stakeholder management skills.
• Keen on using AI tools to speed up tasks and improve processes.

Responsabilidades

• Multi-channel marketing automation creation, including Email, SMS, Push, and In-app engagement channels.
• Execution, monitoring and measurement of CRM campaigns and their success.
• Work closely with internal business stakeholders to ensure on-time delivery of campaigns or automation builds.
• Communicate campaign performance and results.
• Optimise new campaigns using data and feedback from existing and previous projects.
• Prepare variations for A/B testing and execute test plans.
• Develop and execute personalisation and segmentation strategies for key customer audiences.
• Ownership of lifecycle maps & process docs.
• Stay up-to-date with the martech trends and best practices.

Conocimientos

CRM campaigns management

Stakeholder management

Communication

Time management

Attention to detail

AI tools usage

Tech mindset

Herramientas

Braze

Google Workspace

Jira

Miro

Confluence

Descripción del empleo

# CRM Specialist - Engagement and AdoptionMable Australia Published on 10/7/2026Full-timehybrid### Job descriptionMable is looking for a CRM Specialist. This is a full time role, reporting to the Senior Manager, Engagement & Adoption. The role sits within the Engagement & Retention team, which is part of the wider Growth Team at Mable.The CRM Specialist is responsible for building and optimising automated customer lifecycle journeys that drive engagement, growth, and retention. This role uses customer data, behavioural triggers, and segmentation to deliver personalised communications across email, SMS, push, and in-app channels. The role partners closely with Product, Marketing, and Data teams to measure and improve journey performance, ensuring customers receive the right message at the right time throughout their lifecycle.Key Responsibilities- Multi-channel marketing automation creation, including Email, SMS, Push, and In-app engagement channels- Execution, monitoring and measurement of CRM campaigns and their success- Work closely with internal business stakeholders to ensure on-time delivery of campaigns or automation builds- Communicate campaign performance and results- Optimise new campaigns using data and feedback from existing and previous projects- Prepare variations for A/B testing and execute test plans- Develop and execute personalisation and segmentation strategies for key customer audiences- Ownership of lifecycle maps & process docs- Stay up-to-date with the martech trends and best practicesSkills, Knowledge and Experience- 2+ years hands-on experience in managing, executing and optimising CRM Campaigns or Builds- Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)- Proficiency with the Google suite & online collaboration tools e.g. JIRA, Miro, Confluence, etc. is desirable- Attention to detail- Excellent communication and stakeholder management skills- Knows how to use AI tools to assist with everyday tasks, speed up execution and streamline processes.- Strong time management skills- Passionate about Tech and making a real impact on people's lives