Premium Marketing Manager

Crown Resorts Limited; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Crown Resorts Limited in Sydney is seeking a results-driven Senior Premium Marketing Manager to build and grow a premium guest portfolio and drive loyalty, visitation and revenue. You will collaborate with marketing, VIP services, gaming, hotels and F&B to deliver tailored experiences for premium clientele.

You will manage guest profiles, participate in events, and lead initiatives to boost engagement while ensuring confidentiality and compliance with regulatory requirements.

Qualifications

• 5-8 years' experience in sales within the casino gaming industry.
• Strong commercial acumen and ability to interpret sales and financial data.
• Exceptional relationship-building, communication and negotiation skills.
• Experience with culturally diverse clientele and customer-first mindset.
• Knowledge of CRM and administrative systems.

Responsibilities

• Build, manage and grow a portfolio of premium guest relationships.
• Identify and develop strategies to increase guest engagement, loyalty and visitation.
• Host premium guests at events, entertainment experiences, functions and dinners.
• Proactively identify new business development opportunities and grow premium revenue.
• Partner with internal teams to deliver exceptional end-to-end guest experiences.
• Develop detailed guest profiles and maintain accurate customer information within Salesforce and related systems.
• Support the execution of targeted marketing initiatives, promotions and loyalty programs.
• Monitor portfolio performance and provide recommendations to drive revenue growth.
• Promote Premium Player Rebate Programs and other key business initiatives.
• Ensure the highest levels of guest confidentiality, professionalism and service excellence.
• Maintain compliance with all regulatory, responsible gaming, AML/CTF and company requirements.

Skills

Sales experience

Relationship management

Negotiation

CRM proficiency

Data interpretation

Cross-functional collaboration

Education

Bachelor's degree in Business Administration

Tools

CRM software

Job description

Better begins here Crown Resorts is a great place to visit and it's an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you'll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

About the Role

Reporting to the Senior Premium Marketing Manager, you will manage and develop a portfolio of premium guests, building long-term relationships that drive loyalty, visitation and revenue growth. You'll work closely with internal stakeholders across marketing, VIP services, gaming, hotels and food & beverage to deliver highly tailored experiences that exceed guest expectations. This is an exciting opportunity for a highly motivated sales and relationship professional who thrives in a fast-paced environment and enjoys creating memorable experiences for premium clientele.

Key Responsibilities

• Build, manage and grow a portfolio of premium guest relationships.
• Identify and develop strategies to increase guest engagement, loyalty and visitation.
• Host premium guests at events, entertainment experiences, functions and dinners.
• Proactively identify new business development opportunities and grow premium revenue.
• Partner with internal teams to deliver exceptional end-to-end guest experiences.
• Develop detailed guest profiles and maintain accurate customer information within Salesforce and related systems.
• Support the execution of targeted marketing initiatives, promotions and loyalty programs.
• Monitor portfolio performance and provide recommendations to drive revenue growth.
• Promote Premium Player Rebate Programs and other key business initiatives.
• Ensure the highest levels of guest confidentiality, professionalism and service excellence.
• Maintain compliance with all regulatory, responsible gaming, AML/CTF and company requirements.

About You

You are a results-focused relationship manager with a strong understanding of premium customer engagement and a passion for delivering outstanding service.

To be successful, you will have:

• 5-8 years' experience in sales within the casino gaming industry.
• Demonstrated success achieving or exceeding sales and revenue targets.
• Strong commercial acumen and the ability to interpret sales and financial performance data.
• Exceptional relationship-building, communication and negotiation skills.
• Experience working with culturally diverse clientele and an understanding of cultural sensitivities.
• A customer-first mindset with a focus on delivering personalised experiences.
• Strong attention to detail and the ability to manage multiple priorities effectively.
• Knowledge of CRM and administrative systems.
• Relevant tertiary qualifications, ideally a Bachelor's degree in Business Administration or a related discipline.
• Additional language skills will be highly regarded.

Benefits & Culture

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.

Crown Resorts is a great place to visit and it's an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people.

Our Talent Community is a place to stay connected with life at Crown Resorts. Register for access to curated career content and stay in the know on what's happening at Crown. We'll be in touch from time to time to share updates on events, new restaurant launches and popups, behind the scenes content, insider news, team stories, career tips and more.

Stay connected as you explore career possibilities. You can expect better exposure, opportunities, experiences, and learning. It's a place where you can create joy for the people who visit us, the cities we live in and the teams we work with. Supported by your leader, you can enjoy a better balance in your lifestyle and feel a better you.