Premium Confectionery: Category Marketing Lead

Pladis; Sydney; On-site; AUD 90,000 - 180,000; Full time

Job summary

pladis, a global biscuits and confectionery business, seeks a Senior FMCG Marketing Manager in Sydney to drive premium portfolio strategy and innovation. You will partner with Insights, R&D, and Commercial teams to shape gifting and seasonal initiatives, support new product launches, and optimise portfolio performance across markets.

The role emphasizes analytical decision-making, cross-functional leadership, and execution excellence in a fast-growing, purpose-led environment.

Qualifications

• Essential: Relevant experience in FMCG marketing premium segment, category management, innovation or portfolio management, particularly within chocolate or confectionery.
• Essential: Strong analytical skills, with the ability to translate consumer, market and performance data into actionable recommendations.
• Essential: Understanding of gifting behaviour, occasion-based marketing and seasonal planning.
• Essential: Experience developing innovation pipelines and taking products from concept to launch.
• Essential: Commercial acumen, including an understanding of sales, profitability and the factors that drive category growth.
• Essential: A collaborative approach and the ability to work effectively across functions, markets and cultures.
• Essential: Strong organisational skills, attention to detail and a focus on execution.

Responsibilities

• Partner with Insights team to analyse consumer behaviour and category trends, translating findings into portfolio and innovation recommendations.
• Lead projects from concept to launch, coordinating cross-functional teams to deliver on scope and timelines.
• Develop gifting collections and seasonal programmes tailored to Global Travel Retail and premium channels.
• Develop business cases and assess profitability and portfolio implications for investments.
• Collaborate with regional teams to adapt propositions for local markets and support launch readiness.
• Track performance against KPIs and propose improvements to assortment and portfolio productivity.
• Prepare category reviews and stakeholder updates with clear visibility of progress and risks.

Skills

FMCG marketing

Category management

Innovation

Portfolio management

Analytical skills

Gifting behaviour

Occasion-based marketing

Seasonal planning

Commercial acumen

Cross-functional collaboration

Execution focus

Job description

pladis, a global biscuits and confectionery business, seeks a Senior FMCG Marketing Manager in Sydney to drive premium portfolio strategy and innovation. You will partner with Insights, R&D, and Commercial teams to shape gifting and seasonal initiatives, support new product launches, and optimise portfolio performance across markets.

The role emphasizes analytical decision-making, cross-functional leadership, and execution excellence in a fast-growing, purpose-led environment.