Flexible Brand Lead – Confectionery & New Product Launches

Lolliland Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Lolliland Australia is seeking a strategic marketer to own brand planning and execution across our confectionery brands. You’ll turn strategy into integrated campaigns, retail activations and trade marketing, briefing agencies and coordinating with retailers to deliver plans in market.

You’ll feed category insights into our NPD team, drive product launches from development to shelf, and track performance to sharpen future activity.

Qualifications

• 5+ years in brand or marketing roles within FMCG/CPG.
• Proven experience building brand plans and leading them through to execution in market.
• Strong strategic and analytical mindset with ROI focus.

Responsibilities

• Develop annual brand and campaigns plans in partnership with Head of Marketing and lead execution in market.
• Identify growth opportunities through category and shopper insights and recommend actions.
• Lead integrated campaigns to build equity and drive measurable sales uplift.
• Brief and manage creative, media, PR and packaging agencies to deliver on brief and on time.
• Plan and deliver retail activations and trade marketing aligned with strategic investment.
• Collaborate with retailers on range reviews and category materials to support launches.

Skills

Brand Strategy

Campaign Planning

Retail Activation

Agency Briefing

Analytics & ROI

Education

Bachelor's degree in Marketing or related field

Job description

Lolliland Australia is seeking a strategic marketer to own brand planning and execution across our confectionery brands. You’ll turn strategy into integrated campaigns, retail activations and trade marketing, briefing agencies and coordinating with retailers to deliver plans in market.

You’ll feed category insights into our NPD team, drive product launches from development to shelf, and track performance to sharpen future activity.