Category Marketing Manager

Pladis Global; Sydney; On-site; AUD 130,000 - 170,000; Full time

Job summary

pladis is seeking a Category Marketing Manager, Gifting to shape Godiva’s global gifting category growth. You will translate category strategy into actionable portfolio plans and seasonal initiatives, partnering with regional teams to bring them to market.

Combining consumer understanding with commercial analysis, you will lead gifting propositions across boutiques, cafés, premium retail and Global Travel Retail, driving growth and premiumisation in the luxury gifting space.

Qualifications

• Analytical skills to translate consumer, market and performance data into actionable recommendations.
• Ability to collaborate across functions, markets and cultures.
• Experience in FMCG marketing or premium gifting categories is a plus.

Responsibilities

• Partner with Insights team to analyse consumer behaviour, shopper needs and category trends.
• Lead projects from concept to launch with cross-functional teams (Design, Insights, R&D, Commercialisation, Supply Chain).
• Develop gifting collections and seasonal programmes for boutiques, cafés, premium retail and Global Travel Retail.
• Develop business cases evaluating sales potential, profitability and portfolio implications.

Skills

Analytical skills

Cross-functional collaboration

Strategic thinking

Gifting insights

Tools

Microsoft Excel

Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to bepurpose-led,resilientandpositiveto succeed here because we expect pace andagility, we insist oncollaborationand demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

The Category Marketing Manager, Gifting will help shape and deliver Godiva’s global gifting category growth agenda. Reporting to the Director, Gifting, Boutique and Premium Experiences, the role translates category strategy into actionable portfolio plans, innovation programmes and seasonal initiatives, partnering with regional teams to bring them to market.

Combining consumer understanding, commercial analysis and project leadership, the role will develop compelling gifting propositions across boutiques, cafés, premium retail and Global Travel Retail. It will contribute to category growth and premiumisation, strengthening Godiva’s position in premium chocolate gifting.

What will be your key deliverables?

• Consumer and market insight: Partner with Insights team to analyse consumer behaviour, shopper needs, competitor activity and category trends, translating findings into clear portfolio and innovation recommendations.
• Innovation and renovation: Lead selected projects from concept through to launch, coordinating cross-functional teams across Design, Insights, R&D, Commercialisation and Supply Chain to deliver against agreed scope, timelines and commercial objectives.
• Seasonal and channel propositions: Develop gifting collections and seasonal programmes, including boutique-exclusive and café propositions, and assortments tailored to Global Travel Retail.
• Commercial evaluation: Develop business cases and assess sales potential, profitability and portfolio implications to inform investment and prioritisation decisions.
• Market deployment: Partner with regional marketing and commercial teams to adapt global propositions to local needs and support launch readiness and execution.
• Performance and optimisation: Track portfolio, innovation and seasonal performance against agreed KPIs, combining results with market feedback to recommend improvements to assortment, execution and portfolio productivity.
• Governance and stakeholder alignment: Prepare category reviews, project updates and decision materials, ensuring stakeholders have clear visibility of progress, risks and required actions.

Essential

• Relevant experience in FMCG marketing premium segment, category management, innovation or portfolio management, particularly within chocolate or confectionery.
• Strong analytical skills, with the ability to translate consumer, market and performance data into actionable recommendations.
• Understanding of gifting behaviour, occasion-based marketing and seasonal planning.
• Experience developing innovation pipelines and taking products from concept to launch.
• Commercial acumen, including an understanding of sales, profitability and the factors that drive category growth.
• A collaborative approach and the ability to work effectively across functions, markets and cultures.
• Strong organisational skills, attention to detail and a focus on execution.

Desirable

• Experience leading cross-functional projects and managing multiple priorities through to delivery.
• Knowledge of portfolio architecture, assortment planning and pricing.
• Exposure to boutique, café, premium retail or Global Travel Retail channels.
• Experience in a global or regional marketing role within a matrix organisation.
• An interest in premium brands, consumer trends and creating distinctive gifting experiences.
• Strong communication and presentation skills, with the ability to build clear recommendations and influence stakeholders without direct authority.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.