PR & Marketing Manager AU/NZ

Acast; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Based in Sydney, Acast is seeking an experienced PR professional to own and drive communications strategy across Australia & New Zealand. This role reports to the Global Comms & Brand team and collaborates with marketing, sales, and creators to elevate Acast’s profile locally.

You will lead media relations, craft press materials, localize global campaigns, and help position Acast executives as industry authorities while supporting events and thought leadership initiatives.

Qualifications

• 6+ years in public relations, corporate communications, or a related field.
• Strong media contacts across tech, advertising, entertainment and business.
• Proven track record securing top-tier coverage and interview opportunities.
• Ability to translate data and insights into compelling stories for multiple channels.

Responsibilities

• Develop and execute PR strategies aligned with Acast’s business goals and growth.
• Build and maintain relationships with journalists, editors, producers, and influencers across podcasting, media, advertising, technology, entertainment and business.
• Generate earned media coverage with targeted pitches and proactive outreach.
• Manage press releases and announcements, including research releases, product news, partnerships, and creator initiatives.
• Monitor industry trends and identify reactive opportunities and potential issues.

Skills

PR experience

Media relations

Executive storytelling

Media contacts network

Job description

About Acast

Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform.

About the role

Based in Sydney, but with a dotted line to Acast’s Global Comms & Brand team, this is a unique opportunity for a creative, experienced PR professional to own and drive Acast’s communications strategy across Australia & New Zealand.

What you'll do

Strategic PR & Media Relations

• Developing and executing PR strategies aligned with Acast’s business, brand, and growth objectives.
• Building and maintaining strong relationships with journalists, editors, producers, and influencers across podcasting, media, advertising, technology, entertainment, and business.
• Generating earned media coverage by identifying newsworthy stories, developing targeted pitches, and proactively engaging relevant media.
• Managing press releases and company announcements, including research releases, product developments, commercial partnerships, and creator initiatives.
• Monitoring news and industry trends to identify reactive media opportunities and potential communications issues.
• Managing reputational communications, including responding appropriately to sensitive or fast-moving media situations.
• Measuring PR performance, tracking coverage, reach, sentiment, and share of voice, and reporting results to stakeholders.
• Localising global campaigns and moments for the Australian market.

Thought Leadership & Hands-On Comms Preparation

• Positioning Acast and its senior executives as industry authorities through interviews, opinion pieces, speaking opportunities, and commentary.
• Hands-on preparation of briefing materials, talking points, and media training for Acast spokespeople ahead of interviews and public appearances.
• Working cross-functionally with internal teams (marketing, sales, commercial, creative) to extract data, research, and insights for compelling PR stories.

Editorial Content, Social & Events

• Driving hands-on content creation for social platforms when required to elevate local podcasts and brand campaigns across social networks, partnering with the global marketing team.
• Supporting events and key industry moments, including conferences, podcasting festivals, product launches, and commercial showcases to increase Acast's visibility.

Who you are

• 6+ years working in public relations, corporate communications, media relations, or a similar communications role.
• A strong, existing network of media contacts across tech, advertising, entertainment, business, and podcasting.
• High confidence in pitching stories, securing top-tier coverage, responding to enquiries, and managing media opportunities.
• Ability to map PR strategies to business goals and evaluate metrics (reach, sentiment, share of voice).
• Proven experience producing press releases, executive talking points, briefing documents, pitches, and opinion pieces.
• Skilled at identifying compelling angles from data and research, translating brand news into engaging visual or written content for social platforms.
• Ability to turn senior leaders into credible, sought-after commentators in the industry.
• Comfortable working independently as the local expert while collaborating closely with global brand teams, local commercial teams, and creators.
• Sharp instincts for reputation management, reactive PR, and sensitive communications.
• Genuine enthusiasm for podcasting, digital culture, media, and advertising.

Location

While we do operate with a high degree of trust and flexibility for our employees, the expectation for this role is to be present in our Sydney office Tuesday, Wednesday, and Thursday. Candidates should be within a commutable distance to accommodate this schedule. Monday and Friday are optional days but office attendance may occasionally be required.

Culture

Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different.

Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome.

We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture.

We very much look forward to finding the next great person to join our cause!