PR and Talent Manager

News Corp Australia; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Publications access

Perks & discounts

Health & wellbeing

Leave options

Onsite gym

Job summary

News Corp Australia is launching The Talent Lab and seeks a visionary Talent & PR Manager to lead campaigns, craft amplification strategies, and coach journalists to connect with audiences across our brands.

You'll build a data-driven approach to talent identification, manage campaign logistics and negotiations, coordinate with external agencies, and drive consumer revenue through authentic storytelling and training.

Qualifications

• Strong background in PR, talent management, or media relations.
• Familiar with TikTok, YouTube and other digital platforms.
• Ability to secure and manage media campaigns and briefs.

Responsibilities

• Lead Talent & PR campaigns end-to-end.
• Craft strategic recommendations for talent amplification in response to briefs aligned with business outcomes.
• Identify and negotiate with internal journalists and external creators for campaigns and editorial opportunities.
• Coordinate talent logistics for activations, including briefing documents and asset delivery.
• Support the Talent Lab Academy with workshop coordination and participant communications.
• Manage and maintain media monitoring and reporting for campaigns.
• Assist with onboarding and managing external PR agencies.
• Provide direction and mentorship to junior team members.

Skills

PR & media relations

Digital native

Relationship builder

Creative storytelling

Media monitoring

Stakeholder management

Agile multitasking

Calm under pressure

Tools

Media monitoring software

Job description

What’s the role?

We’re launching The Talent Lab at News Corp Australia, representing a pivot in our business to personality-led promotion and amplification of news content. We believe that audiences bond with people, not just stories, and we are on a mission to turn our journalists into Australia’s most recognisable and trusted news sources.

We’re on the hunt for a visionary Talent & PR Manager to join our tight-knit and nimble team - someone with a social-first creator mindset, arriving with a deep understanding of digital community building and creator culture. You will understand how consistency on camera drives trust better than a polished, static media release.

If you understand creator culture, have a killer media contact book, and know how to coax brilliant storytellers out of their shells, this is the role for you.

The successful candidate will play a key role in building the foundations of News Corp’s Talent Lab, forging new ground in the way our team strategically responds to campaign briefs, helping journalists break the fourth wall and delivering the hands-on coaching, media training, and archetype development required to drive consumer revenue growth.

This enterprise-wide role amplifies the journalists and journalism of major News Australia brands including The Daily Telegraph, Herald Sun, The Advertiser and The Courier-Mail, news.com.au, The Australian, Vogue Australia, Glamour Australia, GQ Australia, among others, and sub-brands including SuperCoach and CODE Sports.

About the role?

• Manage and deliver assigned Talent & PR campaigns end-to-end with confidence and independence

• Use your social creativity and knowledge of the latest trends to craft strategic recommendations for talent and content amplification in response to briefs aligned with business outcomes

• Research, identify and make data-driven talent recommendations, both internal journalists and external creators, for campaigns and editorial opportunities and manage contract negotiations where relevant

• Coordinate talent logistics for campaign activations, including briefing documents, appearances, and asset delivery

• Support the delivery of the Talent Lab Academy, including workshop coordination and communications to participants

• Manage and maintain the media monitoring and measurement for reporting

• Assist with identifying, onboarding and managing external PR agencies

• Provide direction and support to junior team members, helping them develop

Who are you?

• Experienced & Digitally Native: You have a strong background in PR, talent management, or media relations, and you consume platforms like TikTok, Reddit, and YouTube like a digital native.

• Relationship Builder: You excel at building and maintaining networks with journalists, social editors, talent managers, and producers. Existing industry relationships are highly regarded.

• Creative Communicator: You possess exceptional written communication and in-platform creation skills, allowing you to effortlessly craft and manage pitches, media releases, and campaign briefs.

• Emotionally Intelligent: You have the EQ and patience to expertly liaise with senior stakeholders, gracefully handle editorial pushback, and coach reluctant journalists to feel comfortable and authentic on camera.

• Agile Multitasker: You thrive in a deadline-driven, fast-paced environment, seamlessly juggling multiple high-priority campaigns while managing expectations both up and down the chain of command.

• Persuasive & Calm: Whether pitching a national TV segment or presenting a digital social strategy, you are calm under pressure and ready to confidently back your ideas.

• Collaborative Self-Starter: You proactively lead campaigns and operate independently, but you truly relish a collaborative, team-first environment where “progress over perfection” is prioritized.

• Growth-Oriented: You are reliable, highly responsive to feedback, and eager to grow. (Experience using media monitoring and intelligence software is an added bonus).

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.

With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we’ve built over generations. From text-based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.

Our purpose inspires us, and our five values guide how we achieve it:

MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.
BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.
GET IT DONE - We are accountable for delivering high-quality outcomes.
PUSH BOUNDARIES - We are courageous, bold, and forward-thinking.
WORK AS A TEAM - We are one team, with many voices and diverse strengths. We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

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