AU/NZ PR & Brand Strategist

Acast; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Based in Sydney, Acast is seeking an experienced PR professional to own and drive communications strategy across Australia & New Zealand. This role reports to the Global Comms & Brand team and collaborates with marketing, sales, and creators to elevate Acast’s profile locally.

You will lead media relations, craft press materials, localize global campaigns, and help position Acast executives as industry authorities while supporting events and thought leadership initiatives.

Qualifications

• 6+ years in public relations, corporate communications, or a related field.
• Strong media contacts across tech, advertising, entertainment and business.
• Proven track record securing top-tier coverage and interview opportunities.
• Ability to translate data and insights into compelling stories for multiple channels.

Responsibilities

• Develop and execute PR strategies aligned with Acast’s business goals and growth.
• Build and maintain relationships with journalists, editors, producers, and influencers across podcasting, media, advertising, technology, entertainment and business.
• Generate earned media coverage with targeted pitches and proactive outreach.
• Manage press releases and announcements, including research releases, product news, partnerships, and creator initiatives.
• Monitor industry trends and identify reactive opportunities and potential issues.

Skills

PR experience

Media relations

Executive storytelling

Media contacts network

Job description

Based in Sydney, Acast is seeking an experienced PR professional to own and drive communications strategy across Australia & New Zealand. This role reports to the Global Comms & Brand team and collaborates with marketing, sales, and creators to elevate Acast’s profile locally.

You will lead media relations, craft press materials, localize global campaigns, and help position Acast executives as industry authorities while supporting events and thought leadership initiatives.