Audience Engagement Producer - Ultimo

Australian Broadcasting Corporation (ABC); Sydney; On-site; AUD 111,000 - 122,000; Full time

Job summary

The Australian Broadcasting Corporation (ABC) Audio on Demand team seeks an Audience Engagement Producer on a contracted 12-month, full-time basis to drive growth and discoverability of ABC podcasts across ABC and third-party platforms, ensuring content reaches new and diverse audiences.

Reporting to the Manager Programming and Strategy, you will lead strategies, use data to identify growth opportunities, and collaborate with content, digital, social and marketing teams to implement, measure and

Qualifications

• Experience managing a podcast production slate, including production, promotion, distribution, performance reporting and strategic direction, at a senior level.
• Ability to translate data and insights into actions for a production or marketing team to boost audience growth and engagement.
• Extensive digital and content optimisation experience including SEO, GEO, metadata, image and display character count optimisation across third-party platforms like Apple, Spotify and YouTube.

Responsibilities

• Contribute to strategies for key audio on demand initiatives across multiple digital platforms to attract, grow and engage audio on demand audiences.
• Gather and utilise data and insights to identify methods to increase audience growth and engagement opportunities for podcast content across multiple platforms.
• Collaborate with managers, content makers, digital, social and marketing teams to strategise, implement, measure and report on the effectiveness of show launch and growth strategies across the AOD slate.

Job description

• Contracted role for approximately 12 months (full-time hours)
• Base salary $111k - $122k + 15.4% ABC Nominated Super

Do you have experience launching multiple podcasts and growing multi-platform audiences?

Have you mastered the most effective way to optimise podcast content, for it to reach new audiences?

Role

The ABC Audio on Demand team is looking for an Audience Engagement Producer to drive processes and workflows around improving ABC podcast growth and discoverability on both ABC and third-party platforms, ensuring it content reaches new and diverse audiences.

Reporting to Manager Programming and Strategy, the role will include:

• Contributing to strategies for key audio on demand initiatives across multiple digital platforms to attract, grow and engage audio on demand audiences.
• Gathering and utilising data and insights to identify methods to increase audience growth and engagement opportunities for podcast content across multiple platforms.
• Collaborating with managers, content makers, digital, social and marketing teams to strategise, implement, measure and report on the effectiveness of show launch and growth strategies across the AOD slate.

Position Description: 50072380 AUDIENCE ENGAGEMENT PRODUCER.pdf

About You

You have extensive experience managing a podcast production slate, including production, promotion, distribution, performance reporting and strategic direction, at a senior level.

You will also bring:

• An understanding of data and insights, and the ability to translate them into actions a production or marketing team can take, to stimulate further audience growth and engagement.
• Extensive digital and content optimisation experience including the ability to apply SEO, GEO, meta-data, image and display character count optimisation to podcast content across a variety of third-party platforms, including Apple, Spotify and YouTube.
• Demonstrated ability to proactively and collaboratively work across multiple teams with diverse ideas, to drive the roll out of audio and digital projects on deadline.

About The ABC

The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories. With over 4,500 employees from diverse backgrounds across over 60 locations around Australia and overseas, we are proud to create, curate and deliver high-quality content that informs, educates and entertains Australian communities.

The ABC Head Office based in Ultimo in Sydney is a great place to work and feel a part of a team. Centrally located in the city, close to public transport, there is a café onsite for employees to enjoy and the nearby aquatic centre and gym offer great rates for employees.

More Info

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact [e-mail]

Applications Close: 11:55pm, Tuesday 6 October 2026