Performance Media Lead - AI-Driven Campaigns

Accenture PLC

Sydney

On-site

AUD 90,000 - 130,000

Full time

6 days ago

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Job summary

Accenture Song in Sydney seeks a Performance Manager to lead day-to-day media buying with a strong focus on AI-enabled processes and biddable media across Search and Social. You will manage budgets, set KPIs, brief media, build campaigns and report learnings.

You will work with platforms like Meta, Google, TikTok and LinkedIn, and evolve practices as AI agents become integral to media workstreams.

Qualifications

3–5+ years of media buying experience.
Strong focus on biddable media across major platforms.
Experience with KPI setting and reporting.
Knowledge of analytics, app measurement, data implementation and audience design.
Ability to adapt as AI becomes embedded in media processes.

Responsibilities

Execute and optimise media buying across channels to meet campaign goals and deliver value.
Assist in the deployment of AI agents across the media process.
Implement media buys in alignment with best-practice guidelines and established processes.
Continuously iterate in-flight and post-campaign optimisations for performance.
Collaborate with cross-functional teams to ensure seamless execution of media campaigns.
Monitor and report on campaign performance with actionable insights for improvement.
Demonstrate tracking knowledge including pixels, CAPI, SDK/app measurement, tagging and ad-server concepts; troubleshoot issues.
Co-own WIPs and QBRs and present activation results.
Support junior team members and develop their media buying craft.
Build relationships with media partners to drive client value.