Performance Marketing Director, AI-Driven Growth

Accenture PLC; Sydney; On-site; AUD 250,000 - 350,000; Full time

Job summary

Accenture Song Australia in Sydney is seeking a Performance Group Director to lead the performance marketing strategy across paid search, paid social, programmatic, CTV and CRM-driven activation. This senior role requires strategic judgement, deep technical credibility and the ability to guide specialists across every biddable channel.

You will leverage Accenture’s data and technology capabilities, translate complex performance data into strategic advice for senior marketing leaders, and drive

Qualifications

• 10-15 years in performance marketing and 3-5 years in a director-level leadership role.
• Enterprise-scale leadership across paid search, paid social, programmatic, app acquisition and CRM-led activation.
• Strong hands-on knowledge of Google Ads, Meta Ads Manager, DV360, The Trade Desk, TikTok Ads and Apple Search Ads.
• Fluency across DSPs, CDPs, analytics, attribution and AI-assisted optimisation tools.

Responsibilities

• Own the performance marketing vision and roadmap, including channel strategy, measurement, testing, AI adoption and capability development.
• Connect brand and performance activity across the customer journey, from awareness and acquisition through onboarding, retention and loyalty.
• Define KPI hierarchies, attribution frameworks, commercial success measures and budget-allocation principles.
• Set standards across paid search, social, programmatic, CTV/BVOD, app acquisition and partner channels.
• Govern bidding, audience, creative rotation, testing and optimisation practices, including SEM architecture and app campaigns.
• Lead privacy-safe measurement across GA4, CAPI, server-side tagging, clean rooms, incrementality testing, MMM inputs and offline-to-online attribution.
• Translate complex performance data into clear commercial advice for senior marketing leaders, including CMOs.
• Lead adoption of AI-assisted optimisation, automation and agent-enabled workflows with governance and quality controls.
• Govern the performance technology stack and lead platform betas and innovation pilots.

Skills

Performance marketing leadership

Cross-channel strategy

Senior leadership

AI adoption

Tools

Google Ads

Meta Ads Manager

DV360

The Trade Desk

TikTok Ads

Apple Search Ads

Job description

Accenture Song Australia in Sydney is seeking a Performance Group Director to lead the performance marketing strategy across paid search, paid social, programmatic, CTV and CRM-driven activation. This senior role requires strategic judgement, deep technical credibility and the ability to guide specialists across every biddable channel.

You will leverage Accenture’s data and technology capabilities, translate complex performance data into strategic advice for senior marketing leaders, and drive