Senior Performance Director: AI‑Driven Multi‑Channel Growth

Accenture PLC; Melbourne; On-site; AUD 200,000 - 320,000; Full time

Job summary

Accenture Song Australia in Melbourne seeks a senior Performance Group Director to lead the performance marketing strategy across paid search, social, programmatic and emerging channels. The role requires strategic judgment, technical credibility and the ability to guide specialists across all biddable channels.

You will shape KPI frameworks, drive AI adoption, and coordinate with brand teams to maximize acquisition, retention and growth for major clients.

Qualifications

• 10-15 years in performance marketing with 3-5 years in director-level leadership.
• Enterprise-scale leadership across paid search, paid social, programmatic, app acquisition and CRM activation.
• Strong hands-on knowledge of Google Ads, Meta Ads Manager, DV360, The Trade Desk, TikTok Ads and Apple Search Ads.
• Advanced expertise in measurement architecture, attribution, experimentation, CAPI, GA4, server-side tagging, clean rooms and MMM data preparation.
• Fluency across DSPs, CDPs, analytics, attribution and AI-assisted optimisation tools.
• Experience in high-investment categories such as retail, financial services, telecommunications, automotive or health.
• Track record of building high-performing teams and connecting media investment to acquisition, retention and growth.

Responsibilities

• Own the performance marketing vision and roadmap across channels, measurement and AI adoption.
• Connect brand and performance activity across the customer journey from awareness to loyalty.
• Define KPI hierarchies, attribution frameworks and budget allocation principles.
• Set standards across paid search, social, programmatic, CTV/BVOD, app acquisition and partner channels.
• Govern bidding, audience, creative rotation, testing and optimisation practices.
• Lead privacy-safe measurement across GA4, CAPI, server-side tagging, clean rooms and MMM inputs.
• Translate complex performance data into clear commercial advice for senior marketing leaders.
• Lead adoption of AI-assisted optimisation, automation and governance compliant workflows.
• Govern the performance tech stack and lead platform betas and pilots.

Skills

Performance marketing leadership

Executive leadership

Google Ads

Meta Ads Manager

DV360

The Trade Desk

TikTok Ads

Apple Search Ads

GA4

CAPI

Server-side tagging

AI optimization

Strategic communication

Tools

DV360

The Trade Desk

Google Ads

Meta Ads Manager

TikTok Ads

Apple Search Ads

GA4

CAPI

Job description

Accenture Song Australia in Melbourne seeks a senior Performance Group Director to lead the performance marketing strategy across paid search, social, programmatic and emerging channels. The role requires strategic judgment, technical credibility and the ability to guide specialists across all biddable channels.

You will shape KPI frameworks, drive AI adoption, and coordinate with brand teams to maximize acquisition, retention and growth for major clients.