Performance Marketing Director — AI-Driven Activation

Accenture PLC; Melbourne; On-site; AUD 300,000 - 420,000; Full time

Job summary

Accenture Song in Melbourne seeks a Performance Director to lead the activation of high-value media campaigns across search, social and programmatic channels. You will drive governance, optimisation and measurement, while developing a high-performing team and guiding client engagements.

You will manage AI-assisted bidding tools, track performance across the funnel and ensure privacy-compliant data practices.

Qualifications

• 7–10 years of progressive performance marketing experience.

Responsibilities

• Govern day-to-day biddable campaign management and shape the media plan’s rationale.
• Set and enforce in-flight optimisation standards across bid management and budget pacing.
• Lead responses to algorithm changes, platform updates and performance anomalies with rapid, evidence-based action.
• Manage AI-assisted bidding tools and automation frameworks with strong governance.
• Oversee measurement frameworks, tracking infrastructure and reporting accuracy.
• Lead Performance Managers and Executives, setting KPIs and development goals.

Skills

Performance leadership

Paid search

Paid social

Programmatic

App acquisition

Measurement & attribution

Team development

Stakeholder management

AI tooling

Analytics

Tools

GA4

Pixels

CAPI

Tag management

UTM hygiene

Job description

Accenture Song in Melbourne seeks a Performance Director to lead the activation of high-value media campaigns across search, social and programmatic channels. You will drive governance, optimisation and measurement, while developing a high-performing team and guiding client engagements.

You will manage AI-assisted bidding tools, track performance across the funnel and ensure privacy-compliant data practices.