Performance Analytics Specialist – Media & AI Insights

Accenture PLC; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Accenture Song | Melbourne is seeking a Performance Analyst to join our Media team. You will turn campaign data into meaningful insights across paid search, paid social, programmatic and app channels, building dashboards and client reports connected to live data sources.

You will analyze performance, monitor delivery, and support measurement, tagging, and attribution activities, while exploring AI-assisted analytics and automation to improve reporting and optimisation.

Qualifications

• 1-3 years’ experience in performance marketing analytics or related area.

Responsibilities

• Build, maintain and improve performance reporting across paid search, paid social, programmatic and app channels.
• Develop client-facing reports and dashboards connected to live data sources.
• Analyse campaign performance to identify trends, opportunities and optimisation signals.
• Monitor campaign delivery, pacing and performance anomalies.
• Prepare weekly, monthly and quarterly performance reporting and insights.
• Support measurement and tracking quality across GA4, pixels, CAPI, app measurement SDKs, UTM parameters and tag management.
• Conduct data audits to identify tracking gaps, measurement discrepancies and attribution issues.
• Prepare and clean performance data for media mix modelling and other measurement activities.
• Support audience analysis, keyword research, creative performance evaluation and A/B testing.
• Conduct competitive analysis using tools such as SimilarWeb, SEMRush and AdClarity.
• Develop performance benchmarks and KPI frameworks using campaign and industry data.
• Use AI-assisted tools to support data processing, anomaly detection, trend identification and reporting automation.
• Contribute insights to team discussions, optimisation briefs and client reporting.

Skills

Analytical mindset

Data-to-insights

Attention to detail

AI curiosity

Tools

Google Ads

Meta Ads Manager

GA4

UTM parameters

Tag management

SimilarWeb

SEMRush

AdClarity

Power Query

Job description

Accenture Song | Melbourne is seeking a Performance Analyst to join our Media team. You will turn campaign data into meaningful insights across paid search, paid social, programmatic and app channels, building dashboards and client reports connected to live data sources.

You will analyze performance, monitor delivery, and support measurement, tagging, and attribution activities, while exploring AI-assisted analytics and automation to improve reporting and optimisation.