Performance Media Lead

craveable brands.; Willoughby; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Free food

Birthday leave

26 weeks parental leave

Good Deed days

Job summary

Craveable Brands is seeking a senior leader to own the strategy, execution and optimisation of paid media across Meta, Google Ads and YouTube for Red Rooster and Oporto.

You will drive the transition from an agency model to an in-house capability, partnering with Brand Marketing, CRM and Operations to grow customer acquisition, app growth and revenue, while building best-practice frameworks and measurement. This role offers a data-driven environment across multiple national brands.

Qualifications

• Experience leading performance marketing across Meta, Google Ads, YouTube and other biddable media channels.
• Proven track record developing acquisition and growth strategies that deliver measurable outcomes.
• Strong understanding of attribution, conversion tracking, analytics and performance measurement frameworks.
• Experience managing significant media budgets and making data-driven investment decisions.
• Ability to influence and collaborate with diverse stakeholders and translate data into actions.
• Experience building or transitioning an in-house media capability and operating model.

Responsibilities

• Own paid media strategy and performance across Red Rooster and Oporto.
• Lead the transition from an agency-managed model to an in-house media capability.
• Develop and implement testing roadmaps and optimisation loops.
• Partner with Brand Marketing, CRM, Loyalty, Digital and Operations teams to drive acquisition, app growth and revenue.
• Provide clear reporting, attribution and insights to guide investment decisions.

Skills

Paid media strategy

Performance marketing

Measurement & attribution

Stakeholder collaboration

Budget management

In-house capability build

Meta Ads

Google Ads

YouTube Ads

Tools

Meta Ads

Google Ads

YouTube Ads

Job description

Lead paid media strategy, acquisition and growth across two national brands while building Craveable Brands' in-house media capability.

• Lead the transition from an agency-managed model to an in-house media capability
• Own paid media strategy and performance across Red Rooster, Oporto
• For the Foodies! Benefits including Free Food and Birthday Leave!

About Us

At Craveable Brands we’re the proud owner of four iconic Australian food brands: Red Rooster, Oporto, Chicken Treat and Chargrill Charlie’s. And while some of our brands have been around for over 50 years, today we’re one of the fastest growing restaurant brands in the country.

We're big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we’re all committed to success and can see the outcomes of our efforts. You can even taste it.

About the Role

This critical role is responsible for owning the strategy, execution and optimisation of paid media across Meta, Google Ads and YouTube. The role partners closely with Brand Marketing, CRM, Loyalty, Digital and Operations teams to drive customer acquisition, app growth and commercial outcomes across Red Rooster and Oporto.

You'll lead the transition from an agency-managed model to an in-house capability while establishing best-practice frameworks, processes and performance standards. This role plays a key part in ensuring media investment is measured, optimised and aligned to broader business objectives.

Key Activities Include:

Performance Media Strategy & Planning

• Develop and own paid media strategies that support customer acquisition, app growth, loyalty engagement and commercial objectives across multiple brands.
• Translate business priorities into channel strategies, audience plans, budget allocation and testing roadmaps.
• Identify opportunities to improve performance through audience segmentation, first-party data utilisation and continuous optimisation.
• Oversee the end-to-end delivery of campaigns across Meta, Google Ads, YouTube and emerging performance channels.
• Drive ongoing optimisation of targeting, bidding, creative and audience strategies to improve efficiency and return on investment.
• Champion a test-and-learn approach, using experimentation and performance insights to inform future activity.

Reporting, Attribution & Insights

• Develop reporting frameworks that connect media activity to customer, revenue and broader business outcomes.
• Partner with Insights, CRM and Digital teams to strengthen attribution, conversion tracking and measurement capabilities.
• Provide clear recommendations and performance insights that support strategic decision-making and investment planning.

Stakeholder Management & Capability Building

• Work closely with Brand, CRM, Loyalty, Digital and Operations teams to align media activity with business priorities.
• Manage relationships with media platform partners and relevant external providers to maximise performance and capability.
• Lead the transition to an in-house media operating model, establishing processes, governance and best-practice ways of working.

About You

• Demonstrated experience leading performance marketing programs across Meta, Google Ads, YouTube and other biddable media channels.
• Proven track record developing acquisition and growth strategies that deliver measurable customer, revenue or commercial outcomes.
• Strong understanding of attribution, conversion tracking, analytics and performance measurement frameworks.
• Experience managing significant media budgets and making investment decisions based on data, commercial priorities and business objectives.
• Ability to influence and collaborate with a broad range of stakeholders, translating complex performance data into clear recommendations and actions.
• Experience building or transitioning an in-house media capability, operating model or performance marketing function.
• Exposure to QSR, retail, hospitality, ecommerce or other multi-site consumer businesses.
• Experience leveraging CRM, loyalty or first-party customer data to improve acquisition, retention and customer lifetime value initiatives.

We Offer

• Free food at all our brands cause don’t we all love chicken!
• Paid Good Deed days supporting a charity that means something to you.
• Extra day of leave in your birthday month to celebrate.
• 26 weeks paid parental leave.

Don’t let the passion for chicken fool you, we’re a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.

We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.