Performance Marketing Specialist — Growth & Optimisation

BOQ Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work arrangement

Discounted financial products

Salary sacrifice options

Paid parental leave

Extra annual leave (buy)

Discounted private health insurance

Employee Assistance Program (EAP)

Employee network groups

Pride in Diversity membership

Job summary

BOQ Group is seeking a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Sydney. You will drive customer acquisition and retention across Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio, while collaborating with internal teams and agency partners to optimise campaigns.

You will analyse performance, identify opportunities, and support SEO/AEO initiatives to boost visibility.

Qualifications

• Experience supporting and optimising digital marketing campaigns across multiple channels.
• Ability to translate data insights into actionable optimisations for paid campaigns and content.
• Familiarity with SEO and AI-powered platform considerations to improve visibility.

Responsibilities

• Analyse and optimise performance across Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio.
• Collaborate with internal teams and agency partners to execute campaigns and experiments.
• Support reporting, attribution, and insights to advance digital marketing maturity.

Skills

Digital marketing analytics

Performance marketing

Data-driven decisions

Stakeholder management

Agency collaboration

Tools

Google Analytics 4

Ad platforms (Google Ads, Facebook Ads)

Programmatic platforms

Job description

BOQ Group is seeking a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Sydney. You will drive customer acquisition and retention across Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio, while collaborating with internal teams and agency partners to optimise campaigns.

You will analyse performance, identify opportunities, and support SEO/AEO initiatives to boost visibility.