Performance Marketing Manager

All Things Golden Pty; Melbourne; Hybrid; AUD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

50% staff discount across A.T.G.

20% family and friends discount

Weekly pay cycle

Birthday leave

Staff wellness classes

Discounted treatments in wellness area

Focus & Flow for deep work

HQ in Hawthorn East

Team events and career development

Growth opportunities

Community and people-first culture

Zusammenfassung

All Things Golden Pty is seeking a Digital Marketing Manager to drive profitable customer acquisition and revenue growth across digital channels and international markets. You will lead performance marketing, paid media, and affiliate partnerships, ensuring CAC and ROAS are optimised in line with brand strategy.

You will collaborate with the CMO, Brand Marketing, CRM and Finance to balance commercial outcomes with brand storytelling and customer retention initiatives.

Qualifikationen

• The role requires a strong track record in digital/performance marketing for DTC or fashion eCommerce.
• Excellent data-driven decision making and commercial judgement.
• Experience with attribution, ROAS, CAC, LTV and budgeting across markets.

Aufgaben

• Own performance marketing strategy and execution, driving revenue and new customer acquisition while balancing CAC, ROAS, COS.
• Lead paid social campaigns with testing cadence on creative, audiences and offers.
• Grow the affiliate program, manage partners and network performance.
• Manage external agencies with clear KPIs and reporting rhythms.
• Reconcile performance data across platforms, Shopify and GA4.
• Brief Brand Marketing on creative needs and maintain fast asset pipeline.
• Plan and optimize paid media investment against targets, calendar, launches and inventory.
• Own channel attribution and spend reporting with CFO.
• Integrate acquisition data into CRM flows for retention.
• Expand paid and affiliate activity into new markets and currencies.
• Explore AI to improve targeting, creative testing, bidding, and reporting efficiency.
• Lead insight-led creative testing with Brand to improve acquisition while preserving brand integrity.

Kenntnisse

Digital marketing

Performance marketing

Paid social

Affiliate marketing

Analytics

Shopify

GA4

Multi-market management

Commercial judgement

Collaboration

Ausbildung

Degree in Marketing or related field

Tools

Shopify

GA4

Jobbeschreibung

All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.

ROLE PURPOSE:

The Digital Marketing Manager is responsible for driving profitable customer acquisition and sustainable revenue growth across All Things Golden's digital channels and international markets.

Reporting to the Chief Marketing Officer (CMO), the role leads All Things Golden's performance marketing strategy and execution, including paid media, affiliate marketing and external agency partnerships, with accountability for customer acquisition costs, return on advertising spend and overall marketing efficiency.

Working closely with the Brand Marketing Manager, CRM & Loyalty Manager and Finance, the role ensures acquisition activity is commercially effective, aligned with All Things Golden's brand positioning and connected to broader customer retention and business objectives.

Through a combination of strong commercial judgement, data-driven decision making and hands-on channel expertise, the Digital Marketing Manager translates performance insights into opportunities for growth, optimising marketing investment to support All Things Golden's long-term success.

KEY RESPONSIBILITIES:

• Own performance marketing strategy and execution, driving revenue growth and new customer acquisition while balancing CAC, ROAS, Paid Cost of Sale (COS) and overall marketing efficiency across markets.
• Lead paid social across platforms, running a disciplined testing cadence on creative, audiences and offers
• Run and grow the affiliate program, managing partners, commission structures and network performance
• Manage external performance, media and affiliate agencies, setting clear briefs, KPIs and reporting rhythms while providing strategic direction, challenging recommendations and holding partners accountable for results and continuous improvement.
• Reconcile performance across advertising platforms, Shopify and GA4, identifying tracking discrepancies and ensuring investment decisions are grounded in consistent commercial reporting.
• Brief the Brand Marketing Manager on creative needs for paid channels, creating a fast, iterative asset pipeline
• Plan and optimise paid media investment against commercial targets, the trade calendar, product launches and inventory position, partnering with Product, Ecommerce and Finance to identify growth opportunities and respond to trading performance.
• Own channel-level attribution and reporting, working with the CFO to maintain a single source of truth on spend and return
• Feed acquisition source data into the CRM & Loyalty Manager's lifecycle flows so new customers transition smoothly into retention
• Expand paid and affiliate activity into new markets, adapting channel mix, budgets and currency assumptions
• Explore AI and automation to improve targeting, creative testing, bidding and reporting efficiency
• Lead a structured, insight-led creative testing approach with Brand, using performance data to identify winning concepts, creative fatigue and opportunities to improve acquisition efficiency while maintaining brand integrity.
• Collaborate with the CMO and cross-functional teams, balancing clear ownership of acquisition results with a collaborative working style

EXPERIENCE & SKILLS:

• 6 to 10 years in digital or performance marketing, ideally in DTC, fashion eCommerce
• Proven results running paid social and performance channels at meaningful spend
• Experience managing affiliate programs and external agencies
• Strong analytical and commercial judgement, with experience in attribution, ROAS, CAC, LTV, marketing efficiency and translating performance data into actionable investment decisions.
• Experience with Shopify, GA4 and modern marketing analytics stacks
• Exposure to international or multi-market campaign management is advantageous
• Collaborative, commercially minded and comfortable working alongside Founder-led decision making
• Degree in Marketing, Commerce or a related field

KEY DETAILS:

Employment type: Full time position

Working Days: Monday - Friday

Start Date: Immediate start

Working Arrangement: Hybrid working, predominantly in office

PERKS:

• 50% staff discount across A.T.G. collections
• 20% family and friends discount
• Weekly pay cycle
• Birthday leave
• Access to staff wellness classes within our in-house studio space
• Discounted practitioner treatments within our wellness residency rooms
• Our weekly "Focus & Flow" initiative supports uninterrupted deep work, creativity and autonomy
• Work from our thoughtfully designed Hawthorn East HQ and flagship environment
• Regular team events and connection experiences
• Opportunities for personal growth, learning and career development
• Be part of a fast-growing Australian brand with a strong community and people-first culture