Performance Marketing Manager

Brand Collective; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Pet-friendly workspace

Generous discounts

Exclusive discounts at local businesses

Access to sample sales

Paid parental leave

Novated leasing

Loyalty rewards

Free mental health support

Job summary

A leading retail apparel company is seeking a Performance Marketing Manager to drive digital marketing strategies across various channels. The successful candidate will collaborate with teams, manage campaigns, and analyze data to boost brand performance. This full-time role is ideal for someone passionate about delivering measurable results and working in a dynamic environment.

Qualifications

• Experience in digital marketing, particularly in campaign operations across channels is essential.
• Proven track record in reporting and data analysis to optimize campaigns.
• Ability to manage multiple stakeholders and campaigns effectively.

Responsibilities

• Liaise with teams to ensure alignment of campaigns.
• Execute advertising campaigns and manage budgets.
• Provide campaign performance insights.
• Provide recommendations on assets, targeting and budgets based on data.

Skills

Results-driven

Strong relationship-building

Organizational skills

Attention to detail

Technologically confident

Effective communication

Positive attitude towards challenges

Tools

Google Ads

Facebook Ads

Programmatic platforms

Job description

Overview

Performance Marketing Manager role at Brand Collective. Join our dynamic Digital team, reporting directly to the Head of Performance Marketing. The role will support and deliver digital marketing across paid search, paid social and programmatic channels for some of our biggest fashion brands.

What you’ll be doing

• Liaise with Brand Marketing and Ecommerce teams to ensure alignment of campaigns and promotional activity.
• Liaise with the creative team to have optimal assets for campaigns.
• Campaign operations: executing advertising campaigns across paid search, paid social and programmatic channels. Campaigns must be deployed on time and aligned to budgets.
• Reporting and data analysis to ensure campaigns meet or surpass key objectives and spend is optimised.
• Provide insights as requested by brands/ecommerce to assist in understanding customer segments, campaign effectiveness and inform future activity.
• Work with multiple stakeholders in a shared-service environment.
• Balance priorities across six brands with varying budgets and goals.
• Stakeholder expectation management.
• Collaborate with other members of the digital marketing team to share learnings and opportunities.

About you

• Motivated by results and driven to exceed goals
• Energised by connecting with people and building strong, lasting relationships
• Highly organised with an exceptional eye for detail
• Bring enthusiasm, positivity, and high energy to fast-paced environments
• Confident with technology and quick to master new systems and software
• Communicate clearly and effectively, both in writing and in conversation
• Will use to roll up your sleeves for administrative tasks, knowing they are key to keeping things running smoothly
• Embrace challenges with a positive attitude and a readiness to turn opportunities into successes

Just some perks we offer

• Pet-friendly workspace - Yes, your furry friend can join you at work!
• Generous discounts - Up to 50% off top brands like Reebok, Superdry, and Elka Collective
• Exclusive LK Group discounts - Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more
• Access to sample sales - Exclusive to Brand Collective team members only
• Leave when it matters - Paid parental leave, volunteer leave & purchased leave options
• Novated leasing - Drive your dream car with ease
• Loyalty rewards - We celebrate your milestones with generous service awards
• Well-being matters - Free access to Mental Health Professionals through our Employee Assistance Program

Ready to make an impact?

Drive data-led marketing strategies that deliver measurable results, boost brand performance, and fuel growth across all digital channels.

About Brand Collective

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!

Please note: Brand Collective is not seeking recruitment agency support for this role at this time. We encourage applicants to apply directly to this posting. The advertising of this role may close earlier than the listed date, so please apply early.

Details

• Seniority level - Mid-Senior level
• Employment type - Full-time
• Job function - Marketing, Advertising, and Project Management
• Industries - Retail Apparel and Fashion, Retail, and Wholesale Apparel and Sewing Supplies