Performance Marketing Specialist

Viktoria & Woods; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Clothing allowance

Employee discounts

Birthday leave

Job summary

Viktoria & Woods in Melbourne seeks a Performance Marketing Specialist to own multi-channel acquisition and drive profitable growth for AU and international DTC markets.

You will set channel strategy, manage budgets, lead agencies, optimize SEO, and partner with eCommerce to ensure seamless on-site experiences. This role offers a permanent, full-time position at our Hawthorn East HQ with clothing allowance and team growth opportunities.

Qualifications

• 4+ years' experience in performance or digital marketing, preferably in retail, fashion or a DTC eCommerce brand.
• Proven track record of driving new customer acquisition at scale with strong CAC and efficiency.
• Expert, hands-on knowledge of Meta Ads Manager and Google Ads, with familiarity in TikTok and Pinterest Ads.
• Experience leading external agencies and managing internal stakeholders.
• Strong SEO knowledge across technical, on-page and content.

Responsibilities

• Own channel strategy across paid social, paid search, SEO and affiliates.
• Build and manage budget across markets including US test-and-scale.
• Plan paid activity for launches, drops and key trading moments.
• Lead agencies and set briefs, KPIs and performance reviews.
• Deliver GTM plan for international DTC growth with a test-and-learn program.
• Coordinate SEO with eCommerce for Australian and US sites.

Skills

Performance marketing

Budget management

SEO knowledge

Agency management

Analytics & reporting

GA4 GTM setup

Retail fashion experience

Communication skills

Commercial mindset

Education

Bachelor degree in Commerce/Business/Marketing

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Meta Pixel

Conversions API

Shopify Plus

Google Merchant Center

TikTok Ads Manager

Job description

Viktoria & Woods, one of Australia's premium designer fashion brands, is seeking a Performance Marketing Specialist to drive new customer acquisition during an exciting growth phase. Reporting to the eCommerce & Digital Marketing Manager, you will be our in-house expert across paid social, paid search, SEO and affiliates, driving profitable growth in Australia and building our DTC business internationally.

Viktoria & Woods is an Australian brand known for creating modern, timeless and effortless designs that transcend seasons and generations.

Established in 2004, we are committed to responsible sourcing, and using high quality fabrics and workmanship across every design.

Job Type: Permanent - Full Time

Location: Head Office

Job Category: Marketing

ABOUT THE ROLE

This role is the in-house expert who sets channel strategy, leads our agency partners, controls budget and measurement, and turns performance data into clear decisions. You will partner closely with the eCommerce team so that acquisition and on-site experience work seamlessly.

The Role Will

• Deliver the full-funnel paid media strategy across Meta, Google (Search, Shopping, Performance Max, YouTube, Demand Gen), TikTok and Pinterest, with new customer acquisition as the primary objective.
• Build and manage the annual and monthly paid media budget across channels and markets, including dedicated US test-and-scale budgets.
• Plan local and international paid activity ahead of launches, collection drops and key trading moments such as EOFY, Black Friday / Cyber Monday and Christmas.
• Lead our paid media, SEO and affiliate agencies: set briefs and KPIs, run regular performance reviews and hold partners accountable.
• Deliver the paid and organic go-to-market plan for international DTC growth, and run a structured test-and-learn program.
• Partner with the eCommerce team on SEO strategy, keyword and competitor research, and content requirements across our Australian and US sites.
• Manage and grow our affiliate program profitably, including publisher recruitment, commission structures and compliance.
• Manage product feeds and catalogues (Google Merchant Center, Meta and TikTok) with the eCommerce team.
• Produce clear weekly and monthly reporting using metrics such as MER, nCAC and contribution margin, turning data into recommendations for the leadership team.
• Brief the Creative and Content teams on performance creative, and align with CRM so paid, email and SMS work together.

Desired Skills And Experience

YOU WILL BRING

• 4+ years' experience in performance or digital marketing, preferably in retail, fashion or a DTC eCommerce brand.
• A proven track record of driving new customer acquisition at scale, managing significant paid media budgets and delivering growth at target CAC and efficiency.
• Expert, hands-on knowledge of Meta Ads Manager and Google Ads, plus working knowledge of TikTok and Pinterest Ads.
• Demonstrated experience leading external agencies to measurable outcomes and managing internal stakeholders.
• Strong SEO knowledge across technical, on-page and content.
• Experience managing an affiliate program through a network.
• The ability to set up and troubleshoot GA4, Google Tag Manager, Meta Pixel and Conversions API, and conversion tracking across platforms.
• A commercial mindset, comfortable with margin, forecasting and budget management, not just platform metrics.
• Clear communication skills, turning complex data into simple recommendations for senior stakeholders, and an eye for premium creative.
• A Bachelor degree in Commerce, Business or Marketing, or equivalent work experience.
• Highly regarded: experience launching or scaling an Australian brand in the US, and working knowledge of Shopify Plus, Global-e and product feed management tools.

Applicants will only be considered if the above requirements are met.

We Will Offer You

• A competitive salary
• Generous benefits including a clothing allowance and significant discounts on our range, birthday leave.
• Support of a talented, collaborative and growing team.
• Brand new Head Office based in Hawthorn East.

If you are looking to further develop your career, thrive in a fast-paced environment and are truly passionate about joining a modern Australian fashion brand, this is the role for you. Don't miss out on this opportunity to join our authentic and inspired Viktoria & Woods team.

Please note due to the high volume of applications we receive; only successful candidates will be contacted.

Viktoria & Woods is an equal opportunity employer. We are committed to diversity, equity, and inclusion in our recruitment practices.